
Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way that’s easy for the reader to digest.
This can be done through combining a site persona with an ongoing narrative, consistent throughout, which will all come together to create a ‘story’ through which you can deliver relevant content.
It’s important to recognize as a designer that the story, which the content is then based on, comes before anything else in the site.
The content can’t simply be ‘dropped’ into the site post-design; it needs to be built up in the correct order: story, content, and then, finally, design.




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