moodboards are definitely for the preliminary stage, when definitions and context have to be established. That way, all the little nuances and discrepancies can be sorted out before it gets fleshed out, which saves time down the road.

Is your definition and perception of giraffes the same as the definitions and perceptions from a veterinarian client? Or a big game hunter client? You might want to focus on giraffe aspect #A, but they would prefer to focus on giraffe aspect #B, but in conversation, you just both say giraffe. Sometimes it is better to just show them what you mean, instead of trying to describe it in words. The vet might want a Barney-the-dinosaur giraffe, and the hunter might want the giraffe on his wall, for example.

If images are a thousand words, then a moodboard must be like a great conversation. It’d change feedback from having to be huge abstract redefinitions and changes, to little quips of ‘a little more of this’, ‘like this, but a different color”, etc. It makes the process a little more intuitive and tangible.

The zip file for the templates has been removed from Box? Any chance of reposting please?

Thanks!