50 Beautiful and Effective Package Designs | Webdesigner Depot

8 May

50 Beautiful and Effective Package Designs

Design, Inspiration, Packaging

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When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.

Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.

The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.

Here are 50 beautifully designed packages that you can draw inspiration from.

Which ones are your favorites? How does package design influence your decision on a product? Please share your comments with us!

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87 Comments »

#1

Sheri Fresonke Harper
May 8th, 2009 at 11:04 am

Awesome, good collection of designs that really attract customers Sheri

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#2

Andy Gongea
May 8th, 2009 at 11:11 am

The Font Vella bottle is simply beautiful.

Great showcase of package designs.
Cheers!

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#3

linesthrublue
May 8th, 2009 at 11:31 am

I used to work in packaging design, and its a tough area. I found a lot of clients wanted to stick to something bland and safe so consumers didn’t form too much of an opinion on whether they liked the product based on the packaging.

Mostly these were big supermarket own brands.

So when I see a good packaging design I say kudos to the client for being a bit gutsy.

I’ve also always liked Superdrug Contact Lens Solutions:

http://www.superdrug.com/content/ebiz/superdrug/invt/262536/262536_l.jpg

1 Reply
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Amatatomba
May 11th, 2009 at 1:15 am

You would think that the generic supermarket brands would want good packaging so that their generic product will stand out amongst the brand name product.

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#4

Martin Sanders
May 8th, 2009 at 11:45 am

An amazing and inspiring collection. It reminds me why I like design so much. Many thanks

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#5

Ajay Lulia
May 8th, 2009 at 11:55 am

This is really good collection of designs.

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#6

Kathi
May 8th, 2009 at 12:06 pm

Awesome collection! Thanks for sharing

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#7

tobi
May 8th, 2009 at 12:15 pm

Yo! Nice Collection of realy beautifull package-designs!

Thanks

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#8

Impulse Design
May 8th, 2009 at 12:24 pm

Thats awesome,thanks for sharing it!

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#9

Jonas
May 8th, 2009 at 12:29 pm

Fantastic! I really like the glasses (pic 2). Really simple and awsome!

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#10

Crowd
May 8th, 2009 at 12:34 pm

I liked the citro most

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#11

haden
May 8th, 2009 at 12:57 pm

wow.. these are simply beautiful..

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#12

seshoo
May 8th, 2009 at 1:03 pm

wish germany would be open for such designed stuff…

thanks 4 the collection

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#13

KAMAL
May 8th, 2009 at 1:06 pm

Great package design collection!
All designs are pretty good and eye catching.

Thanks for good post.

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#14

Lior Daniel
May 8th, 2009 at 1:50 pm

Really good ones

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#15

jim
May 8th, 2009 at 2:01 pm

CocaCola ~ I like this one !

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#16

Predrag Kanazir
May 8th, 2009 at 2:30 pm

This is a pool of inspiration!
Thanks for the effort!

Cheers!

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#17

Fuel MediaWorks
May 8th, 2009 at 2:55 pm

This is a really awesome collection.
Real inspirational stuff…..

It would also be a great if you could mention the agencies that come up with such sweet designs.

Simply Bliss is simply great.

–
Leroy Fernandes
http://www.fuelmediaworks.com
=============================

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#18

Kristof
May 8th, 2009 at 3:46 pm

Nice selection. I’d also recommend thedieline.com for excellent packaging design samples.

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#19

Kristin Andrews
May 8th, 2009 at 3:55 pm

Walter, thanks for this post. I love looking at product packaging design, so to wake up to a post about it? Spot on. You rock

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#20

AYANO
May 8th, 2009 at 4:20 pm

I definitely like ABSOLUT Vodka and incase. Great article. Thanks.

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#21

Renzo
May 8th, 2009 at 4:41 pm

all design is wonderful, each design is such attractive. simple but effective to attract people to buy it ^^

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#22

Steph (Technofeliz)
May 8th, 2009 at 4:47 pm

The Porto Novo coffee packaging is awesome…

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#23

antonio
May 8th, 2009 at 5:04 pm

The Font Vella bottle is the best

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#24

Matt Ward
May 8th, 2009 at 5:16 pm

Beautiful stuff! (though that veg juice looks a little nasty)

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#25

bs kishore
May 8th, 2009 at 5:30 pm

really cooool and tempting !

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#26

Bat Mitzvah Photographer
May 8th, 2009 at 5:44 pm

Makes me wish I had become a product designer…

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#27

javo
May 8th, 2009 at 5:55 pm

impresionante, fantasticos empaques, muy buen articulo.

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#28

Sarah
May 8th, 2009 at 6:45 pm

Love it! When I lived in Montreal there was a store with a huge display of bottled waters in the most amazing packages. I was also was thirsty when I was there!

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#29

Walter
May 8th, 2009 at 7:52 pm

Thanks for the feedback guys! I’ve always found package design truly inspiring too…

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#30

Loiana
May 8th, 2009 at 9:38 pm

Ow… I really like it… No, no I love it.

I work with design… and I really appreciate when I saw this types of thing to improve my sense of creation.

Lô Brazil

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#31

Tabiji
May 8th, 2009 at 10:24 pm

Modern and creative but really impractical.

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#32

Amy
May 8th, 2009 at 10:26 pm

Unfortunate name choice on the last one. It never crossed ANYBODY’S mind that when stacked together on a shelf it says doo doo? Not very appealing for a food product…

1 Reply
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Susan
February 8th, 2010 at 10:47 am

That is what hit me too. When I took classes from one of the teachers at ArtCenter, that was the one thing I remembered him saying “it’s important to name a product appropriately” – even when we name something to be sold in another country there is a different meaning.

There is so much to consider when designing – name branding, colors, package shapes, colors, design, stackability, storage costs, then we have to get the consumer awareness, branding, cost factor, competition, is it marketable?, what is going to protect the manufacturer?, how do we go about copyrighting/trademarking/patenting the idea, etc.

Wow. It’s amazing ANYTHING EVER gets done!

Overall this entire collection reminds me of all the hard work I put in during my time at school. It is great and wonderful to be a part of this community. Love it all! Including the doo doo doo!

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#33

Jeff Pilisuk (@ienso)
May 8th, 2009 at 10:27 pm

Great innovative designs… see other inspirational packaging design at http://www.thedieline.com/

Follow @ienso on Twitter: http://twitter.com/ienso

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#34

Bernardo
May 8th, 2009 at 10:38 pm

ótimo trabalho! right on the spot.

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#35

Blog design Lab
May 9th, 2009 at 1:51 am

Great selection !!

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#36

inkfumes
May 9th, 2009 at 2:45 am

I don’t want to drink anything called “doo”.

1 Reply
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Walter
May 9th, 2009 at 3:08 am

Don’t blame you

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#37

Golchi
May 9th, 2009 at 6:32 am

I don’t what the “doo” is but their design is cool (I think I won’t drink what is inside too unless you tatse it first )

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#38

photo retouching
May 9th, 2009 at 7:57 am

A really stunning collection of design!

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#39

Cuty girl
May 9th, 2009 at 12:59 pm

Wow~!!

It’s so beautiful~

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#40

Tara
May 9th, 2009 at 1:08 pm

Wow
There are so beautiful
Design is very good

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#41

Imokon
May 9th, 2009 at 6:06 pm

These are all gorgeous, very clean, edgy, and smoldering hot. One thing a lot of them have in common is that they say what they do or in some way describe the product in a larger size font than the brand name, good way to catch the eye.

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#42

Gabriel
May 9th, 2009 at 8:20 pm

Maybe you like this one

http://www.djcachaca.com/

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#43

Beth Coller
May 9th, 2009 at 9:53 pm

thanks for including my Citro packaging!

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#44

J.Maharaja
May 10th, 2009 at 8:48 pm

amazing collection, verryyy nice. xD

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#45

dessine moi un objet
May 10th, 2009 at 10:33 pm

Hi, great website!
I really enjoy the japanese box

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#46

Renata
May 11th, 2009 at 2:07 am

I love the Sagatiba´s bottle! Maybe you like this one too: http://www.sagatiba.com/

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#47

insic
May 11th, 2009 at 7:47 am

nice, too bad I only know coca cola

by the way this pic 25 creams shown twice. http://www.webdesignerdepot.com/wp-content/uploads/packaging_design/29.jpg

1 Reply
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Walter
May 11th, 2009 at 8:20 am

Thanks, I’ll correct that.

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#48

Adam
May 11th, 2009 at 11:09 am

I noticed with a lot of the packaging above there’s a clear colour distinction between products of different flavours and types which goes a long way towards letting the customer know which version of the product they’re getting – especially when it comes to drinks/smoothies.

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#49

Gareth Coxon - Dot Design
May 11th, 2009 at 2:22 pm

Great collection you have put together here, like the ‘12 inches’ bottle packaging among others.

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#50

aledesign.it
May 11th, 2009 at 2:52 pm

Fantastic! Some packaging are really nice… I like this way to rapresent the food…My eyes are very happy!

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#51

BrooklynArtProject.com
May 11th, 2009 at 3:09 pm

love these selections

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#52

Mparachou
May 11th, 2009 at 6:33 pm

Love the designs! So eye catching and refreshing.

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#53

Sofia
May 11th, 2009 at 11:12 pm

Very inspiring! Thank you

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#54

Jenelle
May 12th, 2009 at 7:13 am

one word: amazing
love the collection, made me realize what i really wanted in my life: to design things

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#55

elena
May 12th, 2009 at 1:42 pm

some other packaging examples at: http://www.packagingdesignarchive.org/

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#56

Martin Courchesne
May 12th, 2009 at 9:18 pm

Wow,

I’m new to this website and I bookmarked it !

Nice inspiration !

Thanks a lot for a webmagazine of this quality !

Good job !

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#57

divyasharad
May 14th, 2009 at 8:24 am

Excellent collection. Bookmarked. Thanks a lot.

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#58

Synergy Informatics
May 14th, 2009 at 1:06 pm

nice inspiring collection…

Thanks…

Keep Posting.

Synergy Informatics

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#59

Wilhelm
May 15th, 2009 at 11:02 pm

80% of it its just good photography.

A good photography can sell your design just easier that you ever thought.

Wilhem.
Deustchland.
Bayer, Design.

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#60

Frankii
May 17th, 2009 at 10:13 am

Innocent smoothies have really good packaging as well, it’s not particularly interesting but they are always humorous, informing the purchaser that their smoothie does not contain trumpets, chickens or sofas, good to know really.

1 Reply
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Dominic Wilson
May 17th, 2009 at 9:03 pm

Agreed!

It’s incredible what a bit of humour can do!

They have a much more playful, down-to-earth feel to their company, rather than a corporate one, which is something I love!

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#61

Dominic Wilson
May 17th, 2009 at 12:52 pm

Wow, nice!

These designs are beautiful, so interesting & so inspirational!

They are all oozing with creativity and talent

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#62

Fresh Jen Dizzle
May 18th, 2009 at 7:50 pm

Good Packaging design is essential to adding “magic” to the product itself. People trust a well designed brand…

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#63

helper
May 20th, 2009 at 10:53 am

cool!

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#64

Affordable Web Hosting
May 21st, 2009 at 8:03 am

amazing designs

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#65

Rebecca
May 21st, 2009 at 2:50 pm

I’ve just done some research for a product history project and came across the Japanese packaging for Dr.Pepper, it is just crazy. I find Dr.Pepper abhorrent but truth be told I would buy a can solely because of the packaging.

http://robotomi.files.wordpress.com/2006/08/drpepper.jpg

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#66

aej
May 23rd, 2009 at 7:15 am

Good Packaging design is essential to adding “magic” to the product itself. People trust a well designed brand…thank you!!!

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#67

Tesa
June 14th, 2009 at 5:26 pm

wow… wow…
great hunting of great packages…
WOW!!!

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#68

Phil
June 26th, 2009 at 12:53 am

Great! and so many are british products too!

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#69

Ana Carla
July 19th, 2009 at 5:45 am

Adorei este post.. as embalagens são maravilhosas!!!!

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#70

Kadri
August 1st, 2009 at 11:32 am

These absolutely wonderful designs.
I think that it’s very important how the product is packaged because it gets customers reaction and attention. I personally love to try products that have a unique or funky package even if they’re no good. Designs also give a sense of what the product is like and new approaches show how much time and effort was put in the product in order to appeal to people and even please customers.
I hope to see at least some of these designs put to production!

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#71

AJJohnson
August 16th, 2009 at 5:05 pm

These are beautiful!

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#72

Alexander Bickov
August 19th, 2009 at 9:51 am

Clear, simple and beautiful ideas

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#73

Bruno
August 19th, 2009 at 8:48 pm

I like it. It`s absolutely fantastic!!!

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#74

talal
September 10th, 2009 at 10:32 am

sooooo beatiful designe

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#75

JANON
October 8th, 2009 at 5:46 pm

Nice collection,

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#76

Matt Parks
November 13th, 2009 at 8:14 pm

These are uber cool.

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#77

hndlback
November 14th, 2009 at 3:57 pm

poorra! são todos irados!!

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#78

package design companies
November 24th, 2009 at 8:13 am

Beautiful designs!!!

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#79

itsmywar
November 25th, 2009 at 6:41 pm

Pts just mostly copy-pasted from trendwatching report.
I mean trendwatching.com

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#80

circuitfish
December 13th, 2009 at 11:49 pm

I can’t lie, after a bit I found myself just scrolling past most of them without really looking. The ones that caught my eye were like the frisk bottles that included illustrations. Maybe I’m just weird, but they all blended together and those illustrations are what stood out because there were only 1 or 2 of them there.

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#81

Agentur Siegen
December 16th, 2009 at 11:36 am

Super nice examples. I really like it. I’m working on a design right now. You really helped me out here. thx

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#82

Jorgegorka
December 24th, 2009 at 12:58 pm

A list of beautiful designs that does not include Apple products (anyone deserves been here) is absolutly biased and incomplete.

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#83

MuchoMocca
December 31st, 2009 at 10:41 am

Awesome list! really beautiful – I am working on a few product packaging projects and this really helpful .. THANK U!

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#84

Jennifer
January 11th, 2010 at 10:55 pm

While I focus on web design, this article is another reminder why I became a graphic artist. Beautiful.

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#85

Itsashirt T shirts
January 13th, 2010 at 3:06 pm

Very pretty packages, makes stuff look luxurious

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#86

Leah
February 5th, 2010 at 10:16 am

Really a fun list to look through, I am working on designing my own packaging for apparel right now so this is great food for thought. The one that really stood out to me was the WB&co wheatgrass bottle, because it is a very concrete way to get the customer to reconsider what is in the bottle( usually comes in a small paper cup at the Jamba juice counter ) in the same light as fine liquors, read: luxury. I thought that was especially smart.

I also love the comment about “people trust great design”, agreed!

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#87

beeleng
February 7th, 2010 at 10:21 am

Excellent collection!!! Thanks for sharing

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