Back when I taught this as a writing process, we didn’t teach that each piece of the FAT-P needed to be completed in order. In a writing assignment, the form can sometimes play a large role as in “Write a letter” or “write an essay.”

With web design, the form is probably more obvious as in create a web site. I suppose there could be variations such as a blog or forum. Again though, the purpose of the project determines the form.

As a writer running a UK copywriting and web-design business, I couldn’t operate successfully without a systematic approach.

Just as young people need frameworks – or steps to follow – to achieve their best, this model applies to the creative business world too.

Thanks for this: it’s a really useful framework to follow. However, I also agree with MrCBL, and would re-order it to P-FAT, as without knowing what the purpose is, it can be hard to decide on the rest.

The purpose gives the task some meaning – literally. For me, it’s a more useful starting point than initially focusing on format. But, we’re all different, Jim. So long as people have some kind of structure, and don’t overlook any of the points you’ve mentioned, then that’s what matters.

Thanks again.

Just curious VKG, how did HOME translate to the process you outlined? I’m missing the acronym.

- Pre- analysis : introductory definitions of process and product , choice of development method , stakeholders analysis and project description.

- Research : project plan , communication plan , research and concept development.

- Design : Assessment and adjustment of the project plan, design of content , structure and form

- Completion : Final adjustments of plans , production and integration of media elements , evaluation and project finish.