It doesn’t take much to set off a tsunami of public relations headaches in the digital world.
As the last 12 months have shown us-what with BP’s environmental disaster and a variety of online scandals-the damage that a disgruntled client or audience can do can’t be measured in income alone but can easily swell to ridiculous proportions.
Don’t fret; there is action you can take. While BP’s strategy of bidding on its own name for online ads triggered a new wave of controversy, small online businesses can protect their names in hundreds of ways without fearing backlash.
The8 steps we’ll talk about here aren’t the only ways to protect your reputation online, but they can form a fantastic foundation for PR. Read more



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