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He Said, She Said – Web Design by Gender

Design, Web Design | Dec 2, 2010

Have you ever looked at a website and felt that you could tell whether it was likely designed by a man or a woman?

Studies have shown that men and women tend to have very different approaches in the way that they use design elements such as colors, shapes, objects and fonts – sometimes even having complete opposite views.

In today’s post we’re showcasing an infographic, designed exclusively for WDD, which depicts some of the different approaches men and women tend to take with their designs.

The graphic shows the different tendencies for each gender covering areas such as typeface colors, the use of straight lines and favorite colors.

This graphic is by no means a rule or generalization for web design by either gender, but it does give us a very rough insight as to how each gender views design and it may even help to influence design decisions when creating a website that targets a specific demographic.

For a full large resolution image, click on the image below:



Thanks to our friends at CreditLoan for this great infographic.

Do you consider gender preferences when embarking on a website design? How does it affect your work? Please share below…

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  • http://www.NickYeoman.com Nick Yeoman

    I’m a male freelance web developer, but my main clients are women, so I tend to design for women.

    I think you can tell if the website was designed for a man or woman but not by.

  • Anil Omanwar

    Very nice analysis !!!
    I am surprised that there is no pink color in female favorite color. In the background of design ,it is shown that blue (male) to pink (female)…

  • http://visualidiot.com VI

    Bullshit, if I ever saw it: these generalisations of gender are great, if they weren’t so damn general. I know, for a fact, that I write informally, I’m a perfectionist, I use 2D design, and I have a wang.

    Don’t put stuff like this on your site again. Please.

  • http://www.embercreative.com Ron

    My guess is that a woman designed the infographic

    • http://www.mainattack.com Gabrielle Aizenberg

      I totally agree. I was thinking the same thing.

  • http://muiomuio.net Mário Andrade

    Cute infographic but it was clearly made by a women.

  • Neuee

    Funny, I’m male but my design preferences are more like a female

    • http://www.nice2meatu.tumblr.com Nice2MeatU

      Same here! =D
      Also, who likes blue anyways?

  • http://www.curtisscott.com Curtis Scott

    This was very enlightening to me and has given me a light bulb moment. I usually create modern/corporate/simple looking website design comps for my corporate clients and I have noticed many of the points on female attitudes first hand.

  • http://trafficcoleman.com/blog/ TrafficColeman

    It looks good, but at the same time its obviously its design by a women, because a man will use some different colors. But its still awesome..

    “Black Seo Guy “Signing Off”

  • http://www.gabriel-c.com Gabriel Champeix

    Interesting facts.

    The infographic in itself is a bit cheesy and cliché, in my very humble opinion.

  • http://www.digital-morpheus.be Erkan Yilmaz

    Even in webdesign we see the differences between men and women ! Men are from mars en women from venus … and between that is earth where men and women live together. It’s fine that are differences between de gender because it will give us the opportunities to create more creative and to-the-point designs.

  • http://www.tombradshawdesign.co.uk Tom Bradshaw

    Multi Tasking?! I do that all the time!

  • http://www.webguide4u.com Vivek Parmar

    really interesting thing females have better taste in design and creativity as far as i know and many times its proved by them

  • http://www.sametomorrow.com/blog adam

    While this is true to some stuff, I’ve seen and worked with many male / female designers who’s produce nice work that you may look like its created by the other gender but isn’t.

  • http://www.austinknight.net Austin Knight

    Very interesting, I made an info graphic recently about men and woman’s communication differences… http://www.austinknight.net/gendercommunications/

  • http://www.planetbt.com T B Illustrious

    I never thought about it… nut I believe we can design for an target audience ..but by male or female… less chances! Look at corporate website … done by male or female ? tough to choose
    :)
    BT

  • http://gauravmishra.com Gaurav Mishra

    Pretty interesting onto Manly and feminine side.

  • http://www.psd-dude.com PsdDude

    i am a female and i guess u can see that from my design work! and i like blue color more than i like pink color so pink is the favorite color for little girls :)

  • http://www.thefount.com Graphic design studio owner

    After 16 years working as a professional designer I’ve noticed that structure is a big clue for me. Men (predominant in corporate graphics studios) tend to work on very structured designs whereas women (predominant in publishing design) tend to have a looser approach.

  • http://www.neilcooperdesign.com neilcooperdesign

    Very ambiguous article. Infographic looks like clipart threw up on it.

  • http://realmentefunciona.com Ana Cristina Merino

    Oh great, now I’m going to be trying to figure out the gender of the web designer on each site I visit ;)

  • http://inspirationfeed.com inspirationfeed

    This is so neat, really glad i found this!

  • http://bwindustries.com Google Places Experts

    Great topic and post.

    It’s interesting to see the “blue/male – purple/female” traditional color patterns playing themselves out in the web design space. Not a huge surprise though.

    The same certainly carries over to our visitors. So, some good stuff to keep in mind if you’re targeting a predominantly male or female audience.

  • Kjell

    I’m more interested in how the author came to the conclusions in this infographic. I wouldn’t have taken any of the claims as good fish without knowing anything about how it all was put together or if the methodology is good enough. Right now, it’s really just empty claims and shouldn’t be treated as anything more than entertainment.

    • cory

      Agreed.

  • http://www.ogvidius.com/ Ogvidius

    I really don’t want to sound mean but I don’t think this infographic is much good! It’s quite poorly designed and looks like clipart as someone said. Also seems really unnecessary. Kind of surprised by all the positive comments. I don’t like leaving negative comments but, I’m just a bit confused! Sorry!

  • what

    ‘Thanks to our friends at CreditLoan for this great infographic.’ Yep. Those bad deby guys sure make a nice infographic..

  • http://www.austinwebsitesolutions.net/ Bryan

    I’m sorry but I have to disagree. I believe that preferences may change on what type of design is needed for a website. It’s really hard to make these kinds of conclusions. Although this is a very interesting post. Thanks!

  • http://www.ikincielesya.com.tr Chris

    It’s fine that are differences between de gender because it will give us the opportunities to create more creative and to-the-point designs.

  • http://lush.am Lush Web

    This is pretty cool but where was the data taken from? How many people were surveyed?

  • http://fairheadcreative.com Adam Fairhead

    Love this, thanks for the share! Very insightful.

  • Bee

    I’m a little bit confused when people say this was obviously designed by a women (woman, woman, WOMAN) but it’s STILL good. STILL good as opposed to, this was designed by a woman, but despite that very important fact that will probably incapacitate this infographic from being believable/good, it’s still nicely designed.

    This was somewhat interesting, but I must say that I’m quite disappointed with “when shopping will try and accomplish as many tasks as possible”. Why, oh why, must shopping be connected to women? I’m a woman, and I hate going to the mall for numerous reasons, which is quite outside what women were brought up to believe- we are women, therefore we’ll leave the complicated stuff to men and do what we were born to do. It’s just awful, no wonder females shy away from the male dominated world of graphics/web design. She could have easily used another example, or no example at all since I can very well understand what “multitasking” means.

    (Sorry about that rant, this is just one of my pet peeves)