The Art of the Facebook Page Design

By WebdesignerDepot Staff Posted Feb. 22, 2011 Reading time: 2 minutes

Everyday more and more businesses around the world are creating presences on Facebook.

Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages.

Regardless of where a user lands when they first arrive, something needs to capture their attention.

As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. Some will be memorable. And some, quickly forgotten.

In truth, Facebook is about more than the ongoing interaction between businesses and users via status updates. We believe it’s also about the art and design of engagement and a vital new component to the corporate brand identity—the Facebook page design.

 

Coca-Cola

Total Fans 22, 113, 350 | Food and Drink | United States

 

Starbucks

Total Fans 19, 386, 229 | Restaurant | United States

 

Oreo

Total Fans 16, 509, 052 | Food and Drink | United States

 

Red Bull

Total Fans 15, 002, 570 | Food and Drink | Austria

 

Skittles

Total Fans 14, 903, 838 | Food and Drink| United States

 

Converse All Star

Total Fans 12, 522, 419 | Fashion | United States

 

Victoria’s Secret

Total Fans 11, 273, 214 | Fashion | United States

 

Converse

Total Fans 10, 903, 272 | Fashion | United States

 

Windows Live Messenger

Total Fans 9, 555, 443 | Technology | United States

 

Pringles

Total Fans 8, 902, 303 | Food and Drink | United States

 

PlayStation

Total Fans 8, 328, 915 | Technology | Japan

 

Monster Energy

Total Fans 8, 264, 999 | Food and Drink | United States

 

Zara

Total Fans 7, 907, 457 | Fashion | Spain

 

Victoria’s Secret Pink

Total Fans 7, 861, 520 | Fashion | United States

 

Dr. Pepper

Total Fans 7, 730, 330 | Food and Drink | United States

 

Nutella

Total Fans 7, 482, 885 | Food and Drink | Italy

 

Ferrero Rocher

Total Fans 7, 464, 229 | Food and Drink | Italy

 

Starburst

Total Fans 7, 428, 300 | Food and Drink | United States

 

Disneyland

Total Fans 7, 227, 700 | Attraction | United States

 

McDonald’s

Total Fans 7, 015, 657 | Restaurant | United States

 

Adidas Originals

Total Fans 6, 983, 666| Sports | Germany

 

Reese’s

Total Fans 6, 446, 255 | Food and Drink | United States

 

Xbox

Total Fans 6, 216, 176 | Technology | United States

 

H&M

Total Fans 6, 111, 927 | Fashion| Sweden

 

Starbucks Frappucino

Total Fans 5, 632, 778 | Food and Drink | United States

 

Google Chrome

Total Fans 5, 452, 638 | Technology | United States

 

Taco Bell

Total Fans 5, 398, 834 | Restaurant | United States

 

Walt Disney World

Total Fans 5, 224, 835 | Attraction | United States

 

BlackBerry

Total Fans 5, 196, 258 | Technology | Canada

 

Picnik

Total Fans 4, 680, 341 | Technology | United States

 

SUBWAY

Total Fans 4, 663, 512 | Restaurant | United States

 

Nike Football

Total Fans 4, 622, 955 | Sports | United States

 

Lacoste

Total Fans 4, 493, 274 | Fashion | France

 

BMW

Total Fans 4, 429, 660 | Automotive | Germany

 

Hollister Co

Total Fans 4, 178, 668 | Fashion | United States

 

Mountain Dew

Total Fans 4, 127, 589 | Food and Drink | United States

 

Burberry

Total Fans 4, 024, 562 | Fashion | United States

 

5 Gum

Total Fans 4, 021, 548 | Food and Drink | United States

 

Forever 21

Total Fans 3, 972, 013 | Fashion | United States

 

Buffalo Wild Wings

Total Fans 3, 864, 310 | Restaurant | United States

 

Nike

Total Fans 3, 826, 717 | Sports | United States

 

Target

Total Fans 3, 816, 027 | Retail | United States

 

Chik-fil-A

Total Fans 3, 719, 656 | Restaurant | United States

 

Puma

Total Fans 3, 715, 460 | Sports | Germany

 

American Eagle Outfitters

Total Fans 3, 689, 587 | Fashion | United States

 

Subway

Total Fans 3, 679, 491 | Restaurant | United States

 

Gucci

Total Fans 3, 659, 709 | Fashion | Italy

 

Sony Ericcson

Total Fans 3, 656, 301 | Technology | Sweden

 

Abercrombie & Fitch

Total Fans 3, 653, 314 | Fashion | United States

 

Aéropostale

Total Fans 3, 604, 929 | Fashion | United States


Written and compiled exclusively for Webdesigner Depot by Debbie Hemley. Debbie is a blogger and social media aficionado. She works with businesses to develop content and social media strategies. Read her blog posts on All the News and follow her on Twitter

Have you been creating Facebook pages for your clients? What have your design experiences been like?

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