20 websites that engage users with social media icons and links

The topic of social media is all over the web, and it is important to consider it when designing a website.

The way you display social media icons or links has a direct effect on user engagement.

You have to consider many details when laying out a page, including the layout, the flow of content and the main area of rest on the page.

Whether you end up with typographic links in the header or icons in the footer, you should test out colors, shapes, typography and iconography to ensure that your social links are thoughtfully combined, engaging and well designed.

Here, we’ll show you some examples of how websites display their social links so that you can see the variety of options out there. Check them out, and let us know what you think.



Contentcube, a digital solutions agency, has a clean layout that gets our attention with a bit of texture and a colored header. Both Twitter and Facebook links are located in the header, with the line “Follow us on…”



glue Isobar

glue Isobar, a creative agency, also has a clean layout, with images positioned beautifully across the page. All social links are in the footer, with attractive icons and a strong background color. The company also includes a widget close to the footer with its latest tweet.



Focus Lab

Focus Lab, a small team of website designers and developers, has a beautiful, clean and minimal page. It showcases its Twitter and Flickr links on the contact page and in the footer.




Adam fixes its header and footer in place as you scroll down. The social links appear in the footer, fixed to the bottom-right of the page.



The Chase

The Chase features the parallax effect as you scroll around the page. Scroll all the way to the bottom to find the social icons.




hellofisher, the website of user experience designer and speaker Steven Fisher, also has a clean design, with social icons showcased very elegantly in the footer.




Elless, the creative hub of Paul Morris, has a beautiful and colorful layout based on shape, texture and typography. Social icons are on the contact page, along with the contact form.




Owltastic puts its social icons in the top right of the sidebar, preceded by “Follow me.” The combination of color, typography and graphics here is subtle and beautiful.




Unfold is a single-page design that you can navigate by scrolling or via the menu. You can find the social information under the menu option for “Sharing.”




Inflicted is the website of visual designer Hugo Loning. The social icons are in the header, standing out in red.



Really Simple

As you would guess, Really Simple has a clean and minimal design. Its Twitter link is in main menu in the header, as a simple typographical link.



Jarad Johnson

Jarad Johnson, an interactive designer, is another who offers an attractive combination of color, shape and typography. His social icons are gathered on the contact page.



What’s Up Cupcake?

What’s Up Cupcake? follows the theme of its cupcakes by giving its social icons a nice color, shape and frame. The icons appear down the middle of the page.



Small Fortune

Small Fortune, a creative studio, has a simple and beautiful layout. Its social links are text-based and have a nice background color.



Red Pop

Red Pop has a clean layout. The red background and white text mix well, and the social links are also simple and text-based.



Decorated Playlists

Decorated Playlists has a clean, minimal and beautiful design. The minimal text-based Twitter link appears in the header menu.



Big Eye

Big Eye showcases its social icons in the header, above the main menu. Colors, typography, texture and icons are combined very well.



Creative Jar

Creative Jar puts its social icons in two places: in the header as an animated Twitter widget, and in the footer as icons.



Marlon Medau

Marlon Medau has an elegant and clean layout that showcases social icons in its beautiful header.



Octavo Designs

Octavo Design has several different background images and vertical navigation. The social icons are in the top-right corner.



What is your favorite way to showcase social icons? Which one here engages you the most?

  • Ian

    Is this a joke? This has to be one of the most pathetic articles I have ever read. This is targeted at Web Designers? I have never posted a negative comment on a blog, and am far from a troll but can we get some more interesting articles?

    • http://www.youtube.com/user/PsychedbE Dark3n3dsoul

      I like the “…am far from a troll”  part.
      It reminds me of those people who say:
      “I am not an apple fanboy… but!”

      Either way it is spun, can you give us some great examples of how to use social media icons… everywhere? I’m interested…

  • http://www.thoughtresults.com Saeed Neamati

    Great examples! Thanks. My favorite place is somewhere in the header, or footer, but in all pages. Also I prefer round, custom icons over rectangular ones. Another note to consider is not to overwhelm users with tens of social sharing icons. I hate sites which provide links to more than 5 social sharing items. It’s just a very nasty design.

  • aledesign.it

    Nice post. Interesting study about the use of logo by social network. I prefer use a typical logos..but if the graphics need something of different I make an icons like “Marlon Medau” for examples. Thanks for sharing.

  • Darren

    So basically you can stick your social icons anywhere and in any style. Did it really take an article to say that? Surely it would’ve been better to show good examples, examples where placement and style have actually made a positive impact and demonstrated an increase in engagement and traffic.

  • Nataly

    Thanks! Cool list! There`s some more examples http://www.land-of-web.com/inspiration/web-design/web-design-inspiration-out-of-the-ordinary-social-media-links.html

  • Wadezwd

    Great introduction of brilliant works, thank you very much.
    Would you mind me translate this post into other language? of course I will make contribute to you via linking back to this post.

  • http://www.integraphix.com Advertising Agency

    Forgive me if I’m wrong – and I’m probably not wrong, but…isn’t this pretty standard? Don’t 99% of websites who are on social media at this point have links on their websites? I mean – if they didn’t, what’s the point. I hate to say that I agree with Ian – this is a joke right?

  • HeyEnrico

    So a lot of websites have social website links on them.

    In tomorrow’s news, we’ll finally answer the age-old mystery: just exactly where DO bears relieve themselves?

  • http://www.ryanbradley.info/ Ryan Bradley

    I think using custom social media images helps with the conversion as well.  Great post and examples Gisele.

  • Anonymous

    Is this a joke?
    why use login ?

  • http://twitter.com/The_advantech The Advantech

    How in the world did this make it through the Nettuts editor review.