Facelift for VEVO

Default avatar.
October 02, 2012

a facelift for a popular music video siteWhen VEVO redesigned their website back in March of 2012 and added Facebook Connect functionality, they saw a 600% increase in the number of Facebook-published or -watched videos. And they saw a 142% increase in new users over the previous month. Impressive numbers all around.

Now they've gone and redesigned the site again. This time they've focused more on visuals than a complete overhaul, particularly on the video watch page.

Users get a much more streamlined page to watch videos from, one with a lot fewer distractions. The old version of the site had related clips, playlists, and other content that was unnecessary to the primary function of the video pages: to watch videos. A lot of that content has been moved to artist pages and pop-ups.

The new VEVO homepage is particularly well-designed. Videos stretch the full width of the screen, putting the emphasis exactly where it should be.

vevo

Click on a video and you're taken to its watch page, where you can view additional information, including how many views it's had, the song's lyrics, and more. The information link and the lyrics links both display in a panel that appears next to the video (shrinking the video in the process). It's a nice touch, though the video does get very small when viewing these extra items, and doesn't take advantage of extra screen space on a widescreen monitor.

You'll also find links to share the video, like it on Facebook, add it to a playlist, or purchase music from the artist. Below that you'll see related artists, though that's definitely not the emphasis here.

New artist pages are now featured in modal windows. They include artist information, a list of videos on VEVO, tour dates, and artist links (including Twitter, Facebook, official website links, and a link to buy their music on iTunes).

vevo playlist

The navigation for curated playlists isn't as simple as it could be. You'll have to click a link to expand the sticky footer once you're in the playlist in order to see the videos included in the playlist. It's not particularly complicated, but it's also not as intuitive as it could be.

Overall, this new VEVO design is an improvement over their previous iteration. It helps place the emphasis more firmly on the entire point of the site — the videos themselves — which is always a good thing.

Do you like the new VEVO design? What were the best improvements? What would you like to see in the next redesign? Let us know in the comments below.

Cameron Chapman

Cameron Chapman is a freelance writer and designer from New England. You can visit her site or follow her on Twitter.

Read Next

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…

20 Best New Websites, March 2024

Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…

Exciting New Tools for Designers, March 2024

The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…

Web Tech Trends to Watch in 2024 and Beyond

It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…

6 Best AI Productivity Apps in 2024

There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…

3 Essential Design Trends, February 2024

From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…