Companies spend thousands on logos and branding aimed at putting a positive gloss over their products. But what if the downsides couldn’t be hidden in the small print or conveniently omitted, and had to be up front in the branding?

Viktor Hertz, a designer from Uppsala in Sweden, has decided to follow this idea through. He’s produced a wry collection of what he calls ‘Honest Logos‘.

In all fairness one bite of a burger won’t cause diabetes and one glass of beer won’t cause obesity; but as the advertising industry shows positives only, so here Hertz has gone to the opposite extreme and focused on negatives only.

Cleverly rendered and instantly recognizable, these frank logo reinventions, are sniping humour at its best. 

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How many brands can you spot? What other brands deserve to be lampooned? Let us know in the comments.

  • Antonio José Escallón Domingue

    Clever…

  • chrish16

    Some of them are very true hahaha
    All 4 from Apple down to Nokia are dead on!

  • http://twitter.com/Xiaozhuli Juliette Giannesini

    Very clever and funny! The Disney one made me laugh out loud.

  • http://www.blackbookoperations.com/ Black Book Operations

    Nice creations though, fits their “housestyle” perfectly ;)

  • http://dbakeca.com Dbakeca Italia

    looks nice all of them

  • nobody

    Last pict is very appropriate for 2014 :)