15 web sites with excellent UX

User experience is greatly important in the development of a website these days. A great user experience makes sure someone visit your site and enjoy every portion of it. User experience also makes sure you can maneuver around a site and find everything you’re looking for. Think about how you like the experience you partake in at a Starbucks or a Barnes and Noble bookstore. These places were made with the customer experience in mind.

UX (user experience) for web design is a combination of such skills as user interface design and interaction design. It’s about making things that make sense. Some of our favorite developments in UX include the ability for more information to appear as you scroll down a page, rather than having to click the next or “load more” buttons. Another is the ability to hit left and right navigation keys on your keyboard rather than having to click through pagination. This is effective because it makes web browsing easier and more intuitive.

Today we’ve found 15 great sites that really understand and take the time out to create a wonderful user experience. They’ve used great design, development, navigation and much more to create sites with almost perfect UX. Let’s jump right in.


Andrew Jackson

Andrew is a freelance designer based out of London. His portfolio site is absolutely wonderful. Its navigation is almost based solely off the navigational keys on the keyboard and is set up so that every time you move in a direction, there’s something there. You can move from project to project or within different parts of a specific project. In addition, the site isn’t cluttered and you know exactly where you should be.



Bakken & Baeck

Bakken & Baeck is a small agency based in Norway that claims to turn good ideas into great products. They help back up this claim by showing you some of their work. Again, you can scroll through the pages and portfolio work by using the navigational keys on the keyboard. They also focus you in on what you’re to see, which helps you maneuver and know where you’re going on this website.



David Bastian

David is a designer from Chile. Right off that bat, we have to notice David’s use of a grid and a flat color user interface for his portfolio design. It’s so clean and easy to navigate it almost feels like something’s missing. There seems to be no page to page navigation, however, David was extremely smart by creating out a fly out menu to the left of the site. It’s unobtrusive and easy to distinguish and even easier to use.




Defringe is a site that puts together a bunch of different creative things. There seems to be a pretty free sense of what’s being covered as they offer posts on things such as architecture, photography, design and more. Defringe is a responsive web design that has the capability of being viewed with a left menu. I like this left menu because it uses motifs from music playing software to allow you to get around the site. this makes sense because, again, there’s no main focus other than to be inspired by various works.



Design Embraced

Design Embraced is the home of Art and Creative Director Anthony Goodwin. For his navigational method, he uses the left and right navigational buttons as well as the scrolling wheel available on most computer mice. This web design is a bit more exciting thanks to the use of color and large headlines. The work is still easily seen in an extremely clean environment that focuses on the work.




Eskimo Creative is an award winning agency based in Manchester. As a creative agency, they have to be just that in every experience they offer. Online, they do a great job of creatively presenting their work without going overboard. Viewers know exactly how to get around the site. Of importance is the transition between pages and how it’s smooth rather than a hiccup in the loading process. That makes a huge difference when you are trying to appeal to someone’s creative side.



FS Emeric

This is a website dedicated to the launching of a brand new font from Fontsmith. The font is said to be based off the future needs of different disciplines in design. Because of this, you have a creative typeface with some standard basics in fonts. This website is extremely creative and somewhat futuristic in it’s approach. The navigation is easy, it’s interesting and offers many wonderful insights into the creation of this font.



Grow Interactive

Grow is an award winning digital agency rooted in Norfolk that has a passion for big ideas and little details. The user experience over at Grow is amazing because everything feels so connected. There’s a consistent feel from the colors and photography used, to the transitions and development used for this website plus the navigation is easy and always there. This is a perfect example of a well thought out website.




The people over at Harry’s make high quality razors at affordable prices. They have a wonderfully clean website that focuses on the quality and ease with which one can use a razor. What caught my eye was the products drop down menu. Instead of providing me a menu with just words on it, Harry’s allows us to see the products and pricing right there. We don’t have to go to an e-commerce page to get to where we want to go, it’s available right there. 



Herrlich Media

I’ve heard many people echo the sentiment that art and design easily transcend the boundaries created by different languages. Herrlich Media’s website is a wonderful example of this. As you may try to translate the page into broken English, you can still tell very easily what the purpose of the site is, where you need to go and you get a good idea of what happens at this small agency. The user experience is fun and fulfilling as well.



Moorgate Exchange

It’s no secret that I believe video is the future of web design, and this is a great example of why. The video on this home page creates an atmosphere and experience for any one person who comes to visit this site.  Also, when you get to the site, there’s no confusion about what the Moorgate Exchange is; we’re immediately are told what it is and where it’s located. Continuing with the site is as simple as pushing the up and down keys and all the information is easy to see.



The One Club

The One Club is a website and organization that caters to young professionals in the advertising and creative arenas. They employ some really unorthodox versions of navigation, mainly with the implementation of horizontal scrolling from page to page. This helps create an experience that says the One Club is all about innovation and what’s next, rather than what’s hot for now.



Ony Agency

Ony is a Russian agency that combines high expertise in branding with digital experience. It’s hard not to believe this when they have such a wonderful experience for their own website. The transitions are smooth, the navigation is easy and understandable and the design work is clean and simple. Everything makes sense and is detailed and well planned.



Venables Bell & Partners

To simply put it, this website is lots of fun to interact with. There are lots of fun hover effects, scrolling effects and visual graphics that really make this site a pleasure to look at and share. Venables Bell & Partners has created  a site with a wonderful user experience that makes users want to share it and get others involved.




UX is as simple as making an online, digital world as human friendly as possible. Think about your favorite websites and even apps and think about what makes them easy to use and what could make them easier. Try to apply these things to your next project. The design and the development will come along easily when you really plan on creating a beautiful experience first and foremost. 

Which of these sites is your favorite? Do you have a favorite UX-rich site that we missed? Let us know in the comments.

  • http://about.me/evanjacobs Evan Jacobs

    Eskimo isn’t responsive :(

    • http://www.testshoot.com/ TestShoot

      CURSES! BEAT ME TO IT! ;) Maybe, as a designer, they decided to make the best experience they wanted was to ignore responsive? If I find a design/layout that works to provide my message, I will gladly say to hell with responsive. In the end what I want to say is more important than handicapping it to fit on a phone.

      • http://about.me/evanjacobs Evan Jacobs

        I normally would agree with you, but their block layout would be very easy to adjust for phones.

  • Lam Nguyen

    A nice list, indeed.

  • Matt Pringle

    you know what good UX is, clicking a screen shot of a website and actually going to that website…not a new tab of the same screen shot.

    • charis

      lol… i couldn’t agree with you more.

  • Fynn Kliemann

    I think this is a great list. All of them are beautiful, but http://www.herrlich-media.de is the absolutely most awesome website ever, don´t you think? :)

    • modul0

      I see, auto promotion on the horizon. It feels a bit jaggy, did you do something so when you view a piece the scroll is terribly slow ? Or is it my computer ?

      • Fynn Kliemann

        Maybe :)
        I used jscrollPane for the crossbrowser scrollbar. After using it for this projekt I call it “jscrollPain in the ass”. It won´t change it size automatically, so I needed to calculate each window size each time it changes. This takes a moment, but laggy while scrolling is nothing I noticed…

      • modul0

        Nice, thanks for the info !

  • Chris

    I agree 100%. A better title might be 15 sites that are innovative.

  • http://intranetdiary.blogspot.com/ Luke Oatham

    Kendra – I think you are confusing “interesting designs” with good usability. These are NOT examples of good UX. Can’t believe this post has been retweeted so widely!

    The first site example leads to a screen with a picture in the middle. Apparently the whole screen is clickable, even in blank areas, but clicking provides no feedback or new pages.

    The second site is designed in flash, so after waiting ages for the site to load, you then can’t navigate between pages efficiently because the back button makes the whole site reload in flash again.

    I’m not even going to bother looking at the other example sites. They may be cool, funky and interactive – but I’m afraid that this does not equate to good UX.

  • orange county web designer

    Nice article with good references. Thanks for sharing.

  • John Jacob Designs

    I don’t usually self promote, but my website fits perfectly into this category: http://johnjacob.ca/ . I tried to create an UX thats key purpose was to always keep context of where you are so that you can easily get to where you want to be, or back from where you already were.

  • longbrook

    Was definitely hoping to see some examples where “user” didn’t mean “someone browsing a design portfolio” but rather a customer taking some sort of online action. Feels like a big promo post to me about how these designers and agencies have put the latest technologies to use when they don’t have a client or stakeholder to appease besides themselves.

  • http://www.noobmovies.com/ Chris Hawkes

    These articles always showcase some portfolio website. What about an actual content/transaction website. Those are where the biggest challenges are.

  • johnbendi

    I think the problem with reviews like this is that the reviewer is highly subjective without knowing it. UX? Who determines that? The UX designer or the UX user? By the time you are trying to review a site as someone in the UX business you tend to get lost in certain preconditioning of your mindset.

    I think when doing reviews like this it’s important to re-iterate what you understand by UX as that may differ from others.

    I’m totally thrilled by the creativity of the designers in question. I’m at awe saying “Wow, this looks great. How did he do that?”. But is that UX?

    Looking again at the fact that the reviewer is a designer I’m of the opinion that UX is not the domain of a designer alone which explains why you think these sites offer great UX. Great UX should include an effective action sequence which takes into account the frame of reference users have when they land on parts of your site whether it’s to read something or perform some other such activity without boring the user with irrelevant details no matter how great they look.

  • Richard

    Hip design does not equal good user experience

  • Sebastian Wallace

    Based on all that I have learned from UX (including from professional personal individuals) the first example (Andrew Jackson) the first one I investigated is a fundamentally a poor example of UX.

    When you visit a web page (or any content) you instantly expect it to be intuitive and familiar (one of the first main principles of UX). That mostly involves the navigation of the mouse. within the first 10 seconds of the first impression you want to be involved with the website, not having to figure out how it works.

    Yes there is a keyboard icon there but where the do I g there?

    Everything is so bland and boring. i would rather spend my time searching for something that captures my eye and imagination.

  • http://uxfindings.blogspot.com eeklipzz

    I can’t get past the word “Portfolio” on the “Design Embraced” one. There are some greatly creative layouts here… But architectural hierarchy seems to take a back seat to design on some of your examples. Do all of these designers think their users are like them? Well, after facilitating tons of usability studies I can honestly say that first comes research, then architectural lo-fi layout based on the user’s goals. LAST is the pretty skin of the boney structure.

  • www.ElenaDesigner.com

    UX is a user research most of the time. While UI is all about easy to use interface and navigation. http://www.ElenaDesigner.com

  • Gustaf

    Real annoying that someone at Web Designer Depot let this post through with that title. The author treats “Good UX” as a trendy term meaning cool hover effects, grid images and keystroke navigation. A few are actually down now, with redesigns “coming soon.” Guess the “UX” was so amazing that they had to re-do their site?

    • http://www.webdesignerdepot.com/ Benjie — WebdesignerDepot

      The article’s 18 months old, that’s like half a century in web years ;)