Infographic: To app, or not to app

It’s clear that the mobile web is on the rise. Taking a look at the stats, it’s hard to see how desktop browsing can survive the onslaught.

People use smartphones for almost everything. 91% of US citizens own a smart phone, and with the relatively low cost compared to computers, smart phone usage is growing exponentially in the third world. America prefers the iPhone, Europe prefers Android, everyone it seems, is buying into mobile browsing.

That all leaves web designers with a difficult choice: do we build responsively, putting all our eggs in one basket; do we build a mobile site, splitting our traffic; or do we build a mobile app, forcing our users to download our content.

To help you decide, we’ve put together this infographic of the pros and cons of each approach:



Do you have a standard approach to the mobile web? Do you expect your approach to change in the next few years? Let us know in the comments.

  • webdesignerarsenal

    Super Rad, Benjie. I was considering this at some places. However, I likes responsive design the most. It’s seamless, lossless, and everyone gets the same treatment. This is a boon if the design is awesome and a bane if it breaks.
    [sidenote: Can you tell me how my site looks! ] Any help will be much appreciated

  • Mark Dingman

    Every site we develop going forward is going to be responsive. Offering web services without this component at this point just seems like a waist of money for the client.

  • garrettn

    Where did you get these statistics? According to this survey by the Pew Research Center published in June, 61% of US adults are smartphone owners, while 91% of adults own a mobile device of some kind. That’s quite a bit different from what your infographic is showing.

    • Benjie

      The sources are all listed at the bottom of the infographic.