Inspiration for iOS7’s color scheme finally revealed

By Ben Moss Posted Aug. 12, 2013 Reading time: Less than a minute

The inspiration for Apple’s color scheme in the iOS7 beta design has been a jealously guarded secret for months.

Jony Ive, known for his rational, logical approach to design doesn’t pull things like colors out of his hat. Where then, can Apple’s design guru have drawn inspiration for the iOS7 color scheme from? And why, did so many of us feel such irrational frustration the moment we laid eyes on it?

Finally, after what we can only presume was months of gruelling research and reverse engineering carried out in a secure research facility, designer Max Wohlleber thinks he’s found the answer; view his video evidence below.

If nothing else, it explains the collective sound of thousands of foreheads hitting desks the moment the new color scheme was revealed.


Where do you think Jony Ive found inspiration for the iOS7 color scheme? Do you hope it changes before the final release? Let us know in the comments.