Fast food logos with a side of honesty

After going through a successful weight-loss experience, Riyadh-based designer Adelbanfeel decided to add a few extra pixels to some of the most well known fast food logos in the world, all in order to help him avoid eating in those places again.

The series was more than appropriately entitled “That’s How I See It”, and the logos of McDonald’s, Burger King, Pizza Hut, amongst others where fattened, metaphorically giving them a taste of their own medicine. The result is a brilliant showcase of wit and artistic talent, but enough said, let’s take a good look at these heavy contenders of design.

McDonald's Fat Logo
Pizza Hut Fat Logo

After looking at these overweight logos, one can only assume Adelbanfeel will not be eating on these places anytime soon, and I guess he wanted to inspire others who are in need of shedding some extra pounds too. Honestly, I know I do, and looking at these logos makes the job of avoiding those deliciously calorific foods a lot easier. Thanks for that!

If nothing else, these logos are going to make you think about your own eating habits, and perhaps, you’ll even consider a change, but I guess there’s also another point which is extremely relevant here: should brands be more honest when selling their image?

KFC Fat Logo
Little Ceaser's Fat Logo
Hardee's Fat Logo

Are brands creating fashionable and enticing images to help increase sales, when sometimes, we suspect these brands are causing more harm than good? An excellent example of that comes from a few decades ago: do you remember a famous cowboy that used to sell cigarettes? Well, those powerful images and adventure theme song inspired thousands to start smoking, but now we know how bad that was for our health and smoking is in decline.

So I wonder, are we currently doing the same with fast food? Should we take a serious stand against these brands? I wouldn’t dare say I know the answer, but perhaps we should be taking this topic quite seriously, the quality of our future may depend upon that.

Chilli's Fat Logo
Pepsi Fat Logo

Finally, let me just state the obvious: this is a parody, it was created with the intent of drawing attention to the contradictory nature between brands and their products. I’m confident that — with moderation — fast food will not make you fat, but please, don’t take my word for it.

Should brands be more honest in their self-portrayal? What other brands could do with a dose of honesty? Let us know in the comments.

  • Michael Meininger

    haha- love these

  • Russell D Jimmy

    “Let’s just take some logos of fast food chains and see how we can make them all portray the same thing: people getting fat”
    How creative.

    • Lars

      I don’t know. I think they spent a really long time coming up with the clever idea of adding a fat stomach to a bunch of fast food ads.

  • Ignacio Correia

    hahaahah :) Love it.

  • Himanshu

    refresh all avatar :)

  • HemanthMalli

    That’s funny .. Nice wit :)

  • Sarah Bauer

    Some brands have no choice in the matter – think cigarette packaging with the Surgeon General’s warning and graphic images portraying the effects of smoking. When it comes to harmful products such as cigarettes (and, let’s be honest, Big Mac’s), the subtle/ clever approach isn’t always the most effective.

    Sarah Bauer
    Navigator Multimedia

    • Ray Vellest

      Yes, I agree, if at some point the large society comes to the conclusion that fast food is as harmful as smoking, then a lot more should be done about it, and perhaps even graphic images should portray the effects of eating fast food. But, that’s just not the case yet, so this parody may be just the sort of subtle and clever initiative that will get some people thinking about food in a new way.

  • bgbs

    Nothing about these logos is honest. These logos reflect the liberal rhetoric on food industry.

    • greekdish

      Agreed. I lost a lot of weight in the past year and I never stopped eating these foods. I’ve known people who gained weight from eating too many salads with dressings, olive oil (hi calories) and other “natural stuff” that makes you gain weight in excess.

      Everything in moderation. You can eat natural bread and cheese and get fat too.

    • CynicSoC

      Yes, let’s politicize this. Everything in life must be politicized, including parodied fast food logos (even if they are fat-shaming parodied fast food logos).

  • Bianca Board

    These are great. Great little chuckle for a Thursday morning. :)

  • Alison Gilbert

    Well done. But I doubt any of these fast food places will ever be visually transparent in their branding.

  • Melisa Arta

    Oh my gosh, this is so hilarious..
    I kept looking on those pics and laughing by myself.
    But, I don’t think such of honest brand exists.
    Even thought it does, I believe we can count it on fingers.
    Anyway, I love it. It’s worth reading the article

  • Syrio Design

    Brilliant !

  • Luke

    We should redesign liquor labels with the battered faces of those killed or injured by drunks. Oh, that’s right, it’s the drunk’s fault not the liquor company’s fault. Unless it’s fast food, then it’s the fast food company’s fault that people eat too much of it and not the customer’s fault. Moral relativism. You see? Drunks are hypocrites.