Find out if you're undercharging

Default avatar.
October 08, 2013
Find out if you're undercharging.

thumbnailOne of the hardest parts of starting your business or freelancing is trying to figure out what you should charge. Years ago after accepting pennies on the dollar for work, I decided I wanted to get really serious about freelancing. I wanted to dive in headfirst and never look back. But I didn't know what to charge.

So, I did what any real professional would do and I Google'd it. There were countless blogs and articles that attempted to break pricing down and give me a good idea about what I should charge. It was all too much for me to process until I just decided to charge what I felt was good and increase steadily each month.

Pricing is a tough area for some of us, especially those of us who are passionate about the work. Many of us wouldn't mind doing work for free just because we like it so much, but then, that's irresponsible. So again, we're left with the age old question, "What should I charge"?

YourRate.co

That's where YourRate.co comes in. It's a no-nonsense calculator that tells you how much you should charge. They ask 3 simple questions: how much do you want to make per month? How many hours a week do you want to work? And how many weeks do you want off a year? After inputting the info, you'll get a figure that gives you your hourly rate.

The key to YourRate's approach? It's not about what the market will bare, it's about what you're worth.

Pro: It's simple. It was created solely to figure out how much a freelancer should make an hour.

Cons: It doesn't include expenses. And this is really minor, but be aware that you want to factor that type of thing into your desired income per month. It's no biggie to include on your own, but it's definitely something you'll want to think about. However, the calculator does double your rate for some expenses such as taxes.

yourrate

Here's a picture of my ideals. I'm dreaming, but obviously you need to make sure these are figures you're comfortable with and go from there. You also may want to see how this fits for you if you don't do hourly and only do flat rates (like myself). The idea of this website is obviously to get you to value yourself more and charge more for what you desire. It's all too easy to fall into the trap of charging what 'the guy down the street' charges; you're not the guy down the street, if you're not meeting your goals what are you doing?

Are you undercharging? How do you calculate your rate? Let us know in the comments.

Featured image/thumbnail, money image via Shutterstock.

Kendra Gaines

Kendra Gaines is a freelance designer from Virginia, USA. Connect with her.

Read Next

20 Best New Websites, April 2024

Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…

20 Best New Websites, March 2024

Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…

Exciting New Tools for Designers, March 2024

The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…

Web Tech Trends to Watch in 2024 and Beyond

It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…