Pantone unveils 2014 color of the year

Color watchers may be intrigued to see Pantone’s color of the year for 2014. The influencial team at the Pantone Color Institute have analyzed media, socio-political events, technological advances and other factors worldwide to pinpoint the provocative “Radiant Orchid”.

A purply-pinkish color that treads dangerously close to mauve, it will be interesting to see where designers take the color.

2013’s Emerald, a bold, hopeful color “symbolizing growth, renewal and prosperity,” was leapt upon (and in some places pointedly ignored) by the fashion world before making its way online to web design and digital illustration.

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“Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” says Leatrice Eiseman, executive director of the Institute. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

Let’s hope so.

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Color forecasting has become big business. Companies fear spending millions for products and marketing materials in colors that turn out to be duds. A few respected companies publish annual and seasonal color reports. Some are free. Detailed or customized reports are priced in hundreds, sometimes thousands, of dollars.

For more info and palette ideas visit the Pantone gallery and moodboards. While color trend discussions tend to hit fashion and interiors circles first, you’ll find cross-referencing resources (including a downloadable Adobe .ase file) on Pantone’s Color Formulas and Guides page.

And in case you were wondering, Pantone tells us the Hex code for Radiant Orchid is #B163A3.

What do you think of 2014’s new color? How useful are color predictions? Let us know your thoughts in the comments.

  • penina

    I completely agree, and for lots of reasons. Still, I’m looking forward to some interesting surprises from designers over time. And like all “forecasts”, there is the possibility this one may have missed the mark.

  • Marcy

    It’s a great color, however to much of it can be overwhelming. I love the way it leans toward pink. When you see the color it makes you stop and think. Maybe a time to reflect.

    • penina

      Good point, Marcy. Thanks!

  • Rakel

    Purple is totally my favorite color.

  • Major Anatomy

    Fuscia is a strong colour that does not play well. It wrecks skin tones, bleeds like anything, and goes completely against natural greens, yellows, and browns. BUT: you do get great analogues out of two primaries, red and blue. Work in that range,and you will live to see Pantone 2015, which hopefully will spark the return to sanity.

  • will

    this is the general color for the year or are others because I find in some places said is Red others Silver, what’s the one? I always wear a suit of the new years color.

    • penina

      This is Pantone’s official color, but they are not the only player in the color forecasting world. Metallics are definitely being touted, and I spotted a coral red in the seasonal palettes. The official Pantone announcement is here: http://www.pantone.com/pages/index.aspx?pg=21129

  • InfinPixels

    Ahhh very hard to use in web design I guess. A lovely : ) client of mine insist on using this exact colour and I am dead! : ) Thank you for posting the moodboards link.

    Here is a project of mine I did a while ago. It may help those looking for inspiration. http://www.infinpixels.com/portfolio/the-tupperware-lady/