19 hipster logos redesigned for corporate America

There’s a trend right now, that wavers between irritating and inspired, for redesigning corporate logos in a hipster style.

Certain that hipsters could take it as well as dish it out, and inspired by the nearly infamous hipster logo generator, recently Whit Hiler and the team at Cornett Integrated Marketing Solutions decided to turn the trend on its head and redesign a collection of hipster (or rather, hipsterish) logos in the spirit of all that is corporate.

I found the hipsterish-to-corporate exercise deeply disturbing, as if this is what hell looks like from inside a descending handbasket, but I couldn’t stop looking. It’s illuminating to see the warmth and character slowly strangled from a company’s logo to be replaced with soulless corporate gradients and sharp edges. It says as much about the popularity of hipster design, as it does big-business branding.

My personal favorite is the Urban Outfitters logo (no change). What’s yours?

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  • Caley

    Great job ! Especially with Band of outsiders.
    http://www.ux-uidesign.com

  • http://www.isadoradesign.com/ Isadora Design

    I agree – I think it’s amazing that Urban Outfitters remains the same. I also find this current trend a little obnoxious – I’ve seen these everywhere lately. The entire point of a logo is to be distinguishable and easily-recognizable. These “corporate” logos do an effective job, clearly, as we are able to identify which brand they are without the company name even being present. Sure, there is a lot of color and graphics, and the current “hipster” trend is minimalist. But that in no way makes corporate branding a bad thing.

    I really enjoy your thoughts on this matter. Thanks for sharing!
    Cassandra
    Isadora Design – Handcrafted Web Design Company

  • http://www.testshoot.com/ TestShoot

    I had a good chuckle

  • DB

    Love how you snuck that Nets one in there

  • Michael Meininger

    HAHA love this post

  • sandeep prasad

    I saw similar logos to ‘Harley Davidson’ and ‘Tommy Hilfiger’ or are they the new names for it?