UI-friendly typography
We’re interacting with multiple screens more than ever, and brands are realizing their logos must be scalable so they look great no matter what platform they’re viewed on. A great example of this was Google rebrand last September. Their logo was modernized to a sans-serif font. The product management Vice President of the company explained the change:We think we’ve taken the best of Google (simple, uncluttered, colourful, friendly), and recast it not just for the Google of today, but for the Google of the future.
Ombré
The traditional color gradient is now being replaced with stepped color increments. A gentle path is formed from A to B, and from a distance the logo looks like the colors flow from one color to the next. Ombré logo design allows for texture and pattern to be introduced to the design and helps define edges.Negative Space
This has been popular for many years, though it fell out of favor recently. In 2016 we see this trend re-emerging. Negative space designs traditionally incorporate subliminal messages. Negative space creates balance, in the design and adds a secondary dimension to help communicate the brand’s message to the customer without the use of words.Linked
Logos are great metaphors for what your brand stands for; using linked imagery describes your brand in an instant ad strong and connected. The visual representation a linked logo gives is extremely powerful. Today we are more linked than ever with others through the power of the internet, and brands are rightly using this analogy to strengthen their logos.Corners
The psychology of shapes is powerful, and audiences are influenced by the shapes we see. Squares and rectangles create an inner tranquillity. This is thanks to their natural conformity that we in society crave. These right angles show further that simplicity has returned. Four corners symbolizes unity of an organization, whereas a standalone corner can represent a house, an arrow encouraging movement from the user. Corners can be used in a manner of ways to express unique messages from brands.Line art
Line art was huge in 2015 and can still be seen today. Monoline designs use one solid line throughout the logo and they appear playful in nature as they echo days of childhood drawings. For 2016 the monoline logo has evolved into line dash design. These lines create a sense of motion and add a secondary dimension to the logos of 2015. Of course, in the days of technology designers must be careful when scaling these designs so as not to reduce the visible detail.Bars
Users engage with designs that incorporate rhythm well, as in our daily lives we seek rhythm so as to create meaning in the chaos. Logos that incorporate pattern bars connect with the customer as it gives them a sense of control; they know what is following. Much like the corner trend, the rectangular shapes of bar logos connote the solid structure of the organization.The 2016 logo landscape
Today’s consumers need logos to be designed ASAP—As Simple As Possible. Cut through the clatter of 21st century living with inspiring designs, that communicates your brand’s message clearly. Simplistic design is not about taking away design aspects, but rather clear messages through extremely considered choices.Melissa Lang
Melissa is freelance writer from Glasgow, Scotland. Melissa has a keen eye for all things design and is currently working with business branding experts and Professional Logo Designer, Repeat Logo.
Read Next
LimeWire Developer APIs Herald a New Era of AI Integration
Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…
By WDD Staff
20 Best New Websites, March 2024
Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…
Exciting New Tools for Designers, March 2024
The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…
Web Tech Trends to Watch in 2024 and Beyond
It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…
By Louise North
6 Best AI Productivity Apps in 2024
There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…
By Simon Sterne
3 Essential Design Trends, February 2024
From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…
Surviving the Leap from College to Real-World Design
So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…
By Simon Sterne
20 Mind-Bending Illusions That Will Make You Question Reality
Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…
By Max Walton
15 Best New Fonts, February 2024
Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…
By Ben Moss
The 10 Best WordPress Quiz Plugins in 2024
Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…
By Robert Reeve
20 Best New Websites, February 2024
It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.
Everything You Need to Know About Image Formats In 2024
Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…
By Robert Reeve