Articles by Kendra Gaines

In advertising and marketing, the term "soft sell" is an approach at selling and item by connecting with a potential customer. By soft selling a product, you don't put any pressure on a person to buy right now, but you give them the opportunity...
When I was younger and I had to make Powerpoint presentations, I never really liked to do them. I couldn't figure out why other than they just didn't do what I wanted them to do. They were often unappealing, tacky and most were just eyesores. That's...
One of the hardest parts of starting your business or freelancing is trying to figure out what you should charge. Years ago after accepting pennies on the dollar for work, I decided I wanted to get really serious about freelancing. I wanted to...
It was once all about gradients. It was once all about the watercolor effect. I even remember a time when it was all about the fun strokes and swooshes in logos. We have gone through so many different trends for logo design that it's hard to keep...
As designers, we can be extremely critical to different designs and details. If a designer told me they could never suggest a change to a design, I probably wouldn't believe them. Whether it be on a poster or on a t-shirt, I can always find something...
Most my clients are focussed on print, so I was super stoked to get my first web design client in a long while. I had some techniques in mind that I wanted to try out. During the initial client meeting, my mind was racing with ideas on how I wanted...
 It's very typical that I experience an increase in clients during the summer months. I mean, business is really booming, so much so that I typically need some help with the projects I have. Clients are excited and enthusiastic about giving...
Any and every designer wants (and should) strive to be as creative as possible. We design to be functional and useful, but we should also design to be aesthetically pleasing. Who wants to make a web site that's an eyesore? Many wonderfully designed...
The excitement of scrolling has really evolved since we could use colored scrollbars in Internet Explorer years ago. Today, we are finding new ways to reinvent the process of scrolling with gestures, parallax scrolling features and more....
No matter your area of expertise, chances are you've worked with photographs. Web and print designers alike are no strangers to the magnificence that can be captured in photos. It's what we build our designs on top of and with, whether they're...
Dribbble doesn't have an official app and that can sometimes be a bummer. Sometimes you're away from the computer and would like to flip through some shots to get some quick inspiration. For those that love the natural, original feel of Dribbble,...
Over the past few days, I have taken a crash course in coding and am actually learning how to do it. Now, don't everyone applaud me — I've always been extremely transparent and forthright in my lack of knowledge and desire to code. Now, as I'm...