Articles by Paddi MacDonnell

2015 continues to be a bumper year for type design, there have been literally hundreds of quality free fonts released so far this year with fresh designs being released every week. Brush lettering continues to be popular, there’s a strong...
If you are trying to understand why a site is not producing the results you want, the bounce rate can be a very useful indicator of where problems might be occurring. A high bounce rate is generally bad: on the face of it, it means visitors are landing...
Let me say this first: flexbox is easy. Whether it’s because of early-adoption issues, or because we’ve learned to think in terms of floats and blocks, I often hear from web designers that they think Flexbox is complex to implement. But...
Color is one of the most significant elements of any design. It creates emotion, guides us through an interface, and reinforces a brand. It’s rare that you find a truly black and white design, more often monochrome designs are dark gray, or...
The Web is a visual medium. The vast majority of that visual landscape is thanks to image files. Whilst plenty can be achieved with CSS, and inline SVG, most sites still need image files. On average, images accounted for more than half of page...
Parallax scrolling is defined as a site on which the background image scrolls faster than the foreground, creating the impression of depth. That rigid definition is at the root of most of the myths about parallax: it’s not suitable for multiple...
2015 continues to be a fantastic year for fonts. Type designers are increasingly prolific and there’s a new design for every possible project, often completely free, or with a free option or weight. There are a couple of dominant trends for...
When you’re working on a branding project, the principle asset is the font you use for the logotype. The decision on what font to use is a critical point in any identity design. You often need something both legible and original, that can have...
Whether you’re building a new website, a new app, or a dashboard, you can’t do without great icons. The Web is in love with icons, they’re used everywhere from apps to responsive sites, all because they pack information into a small space....
We all have great ideas, but some people are a little better at making them real than others. And kudos to them, the dedication it takes to slave away creating a new take on USB ports, a standing desk for a laptop, or a political action figure —...
So far, 2015 has been a bumper year for fonts, with dozens of new designs going live. There are a couple of dominant trends, both carried over from last year. The first is the ongoing influence of lettering that gives us great typefaces like...
Designers love UI Kits. They’re a great way to explore ideas, and they’re a great palette cleanser after a difficult project. Another reason to love them is that they give us incredible insights into the minds of other designers, without...