Rick Sloboda

Rick is a Senior Web Copywriter and Content Strategist at Webcopy+, which helps designers and businesses boost online traffic, leads and sales with optimized web content. His clients range from independent retailers to some of the world’s largest service providers, including AT&T, Bell Mobile, Tim Hortons and Scotia Bank. He advocates clear, concise and objective website content that promotes readability and usability, and conducts web content studies with organizations in Europe and the U.S., including Yale University. Rick speaks frequently at Web-related forums and seminars, and serves as a Web program committee advisor with various organizations, including Langara College and Vancouver Career College. He’s also the PR Chair for Graphic Designers of Canada (GDC).

Good Web content examples and what makes them work

Web content can make or break a website – no matter how good the design is. Most designers know this from first-hand…

How to Spot and Avoid Web Copy that Kills Websites

Web designers and developers sacrifice countless hours and sleep sorting out clients’ objectives, audiences’ needs,…

Information Architecture: Enhancing the User Experience

Defined as ‘the structural design of shared information environments’, information architecture focuses on bringing the…