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Articles by Speider Schneider

"Whew!" exclaimed a recent client when he finally agreed to pay his entire fee, "I didn't know artistic-types were such tough businessmen." "Oh, we are," I said calmly as I put his final check into my pocket, "We have to get tough with clients...
It seems that everyone is on the logo change bandwagon. Why are so many companies choosing now to change logos that are no older than their teenage customers? Take the CBS (a major U.S. commercial broadcasting television network) “eye”...
My therapist says I’m obsessed with revenge. He’ll be sorry he said that! It’s not that I’m paranoid about all of the people who are against me; I just want to make them all pay dearly. I truly believe that the web is the greatest revenge...
I fully admit to my days of bastardness, obsessed with success, craving power over others for the sake of revenge and pleasure, wanting to stand on the bodies of others to heighten my status in life. I look back on those days with some nostalgia...
If you’re a fan of the show Mad Men or have seen the opening, then you’ve seen a motion graphic. Motion graphics were all the rage in the 1960s (hence the look for the Mad Men series set in the advertising field of the 1960s) and were popular in...
Sure, it’s happened to all of us. A prospective client contacts you and something just doesn’t feel right. The hair on the back of your neck stands up, you feel a cold chill in mid July or you just say to yourself, “this person is a wacko!”...
When I was in art school, before my senior year, I volunteered to help with the senior graduation. As an usher, I just had to smile a lot and wander the halls and back stage rooms at Lincoln Center. I think I did it more to able to go where regular civilians...