It’s been said that the only thing constant is change; and in the world of advertising, this saying is especially true. For years, successful “Mad Men” merged art with copy, effectively defining the creative team and reaping great rewards. Fast forward to today, where digital advertising is increasingly omnipresent, and one thing becomes clear: the dynamic duo of art and copy must make room for a third member, code.
With this in mind, Google has recently introduced Art, Copy & Code — a series of experiments designed to redefine advertising in a connected world. These projects illustrate how creativity and...
Twitter finally tossed a bigger hat into the advertising realm on February 20, 2013 by announcing the new Twitter Ad API and the five initial partners who will power this new vehicle. Yes, Twitter already has the capability to run ads — we’ve all been annoyed by ‘Promoted Tweets’ clogging up our timelines since 2010 — but now the experience should be better for marketers and less disruptive for users.
All work and no play, allegedly, makes Jack a dull boy. And advertisers seem to agree; globally, major brands seem more interested in making us laugh than selling a product; and for good reason: humor is one of the best ice-breakers. If a brand can make you happy, they can make you open your wallet.
With that in mind, ad execs often turn to the humorous, irreverent, or even outlandish to break through the clutter and demand attention. Sure, sometimes jokes fall flat; but do it well, and the effect goes beyond the eyes...
Recent technology developments have sent traditional media into a tailspin, turning nearly every proven marketing strategy into a gamble.
Across the world, in every industry, companies are scrambling to update the marketing tactics on which they’ve relied for generations. At the same time, consumers are craving engaging, relevant content that complements both their interests and their lifestyles.
The most popular search engines have responded to these demands with fundamental changes that have shaken the advertising industry’s foundation.
As marketers, publishers and business owners strive to keep up with this critical juncture in online media, two things are clear: multiplatform...
It seems that the 50s are back, not just in advertising and design, but also on clothes, TV shows, and elsewhere.
I honestly think this is one of the most interesting and creative eras for advertisement; some ads are really memorable and funny.
So, inspired by that I decided to make a tutorial on how make a retro poster for a web designer.
After reading the tutorial, you can download the Illustrator...
As an undergraduate of my university’s advertising program, every year, I’d have some sort of Super Bowl function that was centered around watching the commercials. After all, as an ad student, this was kind of a big deal and would be absolutely relevant to the next week of classes.
We would laugh at, be upset with, and critique most of the million dollar spots. Even though I was more interested in designing and directing print ads, I figured it couldn’t hurt to contribute to an upcoming topic and knock back a few brews.
Either way, once the final quarter ended and the winners celebrated by dumping Gatorade on their coach, I always felt unsatisfied. I know football isn’t my sport of choice, but most times the commercials were lackluster (and the half-time shows have been the pits). Most times I found myself making excuses for the commercials; “oh, that’s great for their target audience” or “oh, it was only a 15 second spot.”
Then it hit me one...
Annie Leibovitz is a celebrity photographer born in Waterbury, Connecticut.
There isn’t just one photograph that made Annie such a popular photographer. She started her career working as a staff photographer for the Rolling Stones (magazine).
She was soon on tour with The Rolling Stones as their band photographer. Before long she was photographing celebrities and band members all over the world, and has been ever since.
In 2008, Annie started a series for Disney called Dream Portraits, featuring a series of celebrities and actors/actresses re-enacting a scene from...
The world cup in South Africa continues to be one of the hottest events of the summer and the fascination for this event continues strong as we approach the finals.
Last week we featured the best website designs for the 2010 World Cup (check it out if you haven’t done so yet) and this week we continue with this theme.
In this post, we’re featuring some great ads made for this worldwide event that you can...
The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression.
Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%.
The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular.
In this post, we’ve collected some of the most...
According to Newton’s Law of universal gravitation, what goes up, must come down…. but that’s not always the case!
One of the great things about design is that we can use our imagination to break free from the norm by rewriting the laws of physics.
In this post, we invite you to look at our reality in a new light and expect the unexpected.
The ads in this post feature impossible compositions that cause the viewer to question the...
Print adverts need to get a message across with a single image and without the recourse of interactivity that we find today on the Internet.
As interactive media expands, attention spans are getting shorter and shorter every day.
For any company trying to get their product or service out in print format, the task is ever more challenging and difficult.
Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market.