Branding articles

Uber has relaunched its brand, with a new logo, identity, app icons, and site designs. One of the most well-known startups in the world, and not always for the right reasons—with allegations ranging from unfair business practices, to assaults...
Businesses obsess over their visual brands. They spend days debating the typeface selection, but give no thought to the words. In most cases, a company will assign the first wave of written communication to someone internal who’s “good...
Last week, streaming media service Netflix unveiled its new identity. Designed by New York-based agency Gretel the rebrand aims to unify the company’s output across the 50 countries in which it now operates. Our challenge was to…create...
500px is one of the best photo communities on the Web, a great place to post images, and download unique stock. And to celebrate their sixth birthday, they’ve rolled out a fantastic rebrand. There are two elements to the new brand identity:...
On the surface, this is the story of how Asana went from a logo with three circles to a logo… with three circles. But like most things that seem simple at first blush, there’s a lot more to this story than meets the eye. Our evolved logo — a...
Channel 4 is today launching a major brand redesign. Masterminded by 4Creative, Channel 4’s in-house creative agency, the new identity is brave, bizarre, and striking. The broadcast media landscape is a much more complicated place...
To celebrate their 20th birthday, Opera are launching a new brand identity, the most visually striking element of which, is their new logo. Gone is the familiar high-contrast ‘O’, to be replaced with a chunky, three dimensional ring;...
Today, Google released an update to its logo which it describes as: “simple, uncluttered, colorful, friendly”. The discernibly scrappy dotcom-era style has been replaced by a simpler, geometric sans-serif, with only the famous...
The concept of having a personal brand can be intimidating. It seems like only famous people have a shot at establishing one, since their names are already well-known. Fortunately, you don’t have to achieve widespread fame, or even fame...
Designers commonly offer numerous services and products, from straight design consultation, to side-projects, and apps. But are you one organization or many? How similar should your offerings look? What brand strategy will lead to the...
Yesterday, Christophe Tauziet, a product designer at Facebook, shared a shot of the new Facebook logo. Reportedly designed by Facebook’s in-house team in collaboration with Eric Olson — the designer of Klavika, on which the original...
I’ve noticed something: the best designers are often the worst salesmen. But if you work hard to refine your craft, to become the best designer you can, to send ripples through the world from the experiences your designs create… You owe...