Branding articles

Designers commonly offer numerous services and products, from straight design consultation, to side-projects, and apps. But are you one organization or many? How similar should your offerings look? What brand strategy will lead to the...
Yesterday, Christophe Tauziet, a product designer at Facebook, shared a shot of the new Facebook logo. Reportedly designed by Facebook’s in-house team in collaboration with Eric Olson — the designer of Klavika, on which the original...
I’ve noticed something: the best designers are often the worst salesmen. But if you work hard to refine your craft, to become the best designer you can, to send ripples through the world from the experiences your designs create… You owe...
Consistency, we’re taught, is the hallmark of quality. Whether it’s in copywriting or color, layout or lettering, consistency feels deliberate and reinforces ideas. Nowhere is this more true than for branding, where the visual identity...
A brand is arguably a company’s most valuable asset, but it’s the brand logo in particular that really speaks volumes about the company. Every aspect of the design conveys a certain message to consumers — whether it’s the personality...
Any time a brand redesigns its identity, there are huge risks that the public will reject the new look. It's happened to everyone from Gap to Tropicana in the past. Southwest Airlines has just unveiled their new branding, and it's a huge departure...
Simple and clean designs can sometimes have an even bigger impact than a logo that has a lot going on. Good use of form and negative space can go a long way toward creating a strong visual impression. Minimal logos can be easier for your customers...
A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should...
Unless you've been abstaining from social media this week, it can hardly have escaped your notice that Airbnb, the global accommodation finder, has undergone a rebrand, including a brand new logo. The official name for the logo mark is Bélo,...
In Intel’s quest for uniformity and simplicity, Red Peak Branding and Dalton Maag have produced Intel Clear. This new proprietary type family not only works across all global writing systems—including Latin, Greek and Chinese—but...
This week saw PayPal reveal a redesign of several key brand elements, including their first logo redesign for seven years. The new look is expected to roll out worldwide in the coming weeks. However, despite PayPal's marketing spin, the new...
I've always had this crazy infatuation with packaging design. There's just something about getting a physical product and checking out what it's presented in and how its presented. Is it in a box? What color is the label? Is there stuffing of...