Navigation

Branding articles

A brand is arguably a company’s most valuable asset, but it’s the brand logo in particular that really speaks volumes about the company. Every aspect of the design conveys a certain message to consumers — whether it’s the personality...
Any time a brand redesigns its identity, there are huge risks that the public will reject the new look. It's happened to everyone from Gap to Tropicana in the past. Southwest Airlines has just unveiled their new branding, and it's a huge departure...
Simple and clean designs can sometimes have an even bigger impact than a logo that has a lot going on. Good use of form and negative space can go a long way toward creating a strong visual impression. Minimal logos can be easier for your customers...
A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should...
Unless you've been abstaining from social media this week, it can hardly have escaped your notice that Airbnb, the global accommodation finder, has undergone a rebrand, including a brand new logo. The official name for the logo mark is Bélo,...
In Intel’s quest for uniformity and simplicity, Red Peak Branding and Dalton Maag have produced Intel Clear. This new proprietary type family not only works across all global writing systems—including Latin, Greek and Chinese—but...
This week saw PayPal reveal a redesign of several key brand elements, including their first logo redesign for seven years. The new look is expected to roll out worldwide in the coming weeks. However, despite PayPal's marketing spin, the new...
I've always had this crazy infatuation with packaging design. There's just something about getting a physical product and checking out what it's presented in and how its presented. Is it in a box? What color is the label? Is there stuffing of...
There are some companies out there that would have you believe that designing a logo is as simple as slapping together some type and a shape or two. But there is so much more to designing a good logo than just that, regardless of what some may say....
It's pretty easy to get confused as to who owns what right now. Pick any web start-up and there's a good chance that it's either owned by a major player, or in the process of considering offers. Small companies innovate, but it takes big investment...
One of the most important things about creating a brand is making sure everything is cohesive. Once a brand pinpoints their values and how they'd like to be perceived, they have to make sure all their touchpoints refer back to these values. What's...
On the celebrated heels of its new logo and custom typeface, the Olympic brand team has just completed the most exhaustive collection of Olympic pictograms ever created in the history the event. Taking their cue from the typeface designed...
After going through a successful weight-loss experience, Riyadh-based designer Adelbanfeel decided to add a few extra pixels to some of the most well known fast food logos in the world, all in order to help him avoid eating in those places again....
It was once all about gradients. It was once all about the watercolor effect. I even remember a time when it was all about the fun strokes and swooshes in logos. We have gone through so many different trends for logo design that it's hard to keep...