Branding | Webdesigner Depot

1 Oct

Just as it is for big corporations, successful branding is essential to the success of a freelancing business and to just one self-employed web worker.

It is often times overlooked, most likely because many don’t realize the large benefits that can come from it.

The first thing we think of when we think “brand identity” is a good logo.

A good logo can do wonders for a self-employed freelancer, but branding identity goes far beyond that, into entire website development, content, business cards, and even into offline scenarios.

In this article, we’ll take a closer look at ways to define a brand for something as unique as a freelancing business, and what one needs to do to get started on the right track to a successful brand. Read more

15 Sep

The Evolution of Apple Ads

Apple, Branding, Marketing

105

Apple first started advertising its products in the late 1970s.

The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple.

These ads were text-heavy and light on images, as were many computer and technology ads from that era.

Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people.

Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day, including a few videos ads. Read more

29 Jun

12 Essential Rules to Follow When Designing a Logo

Branding, Design, Logos

87

The logo is the face of any brand — the very first impression — so its design is extremely important.

When executed correctly, a logo is a powerful asset to your client’s brand.

However, creating an effective visual representation of a brand requires much more than just graphic design.

Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer.

For this reason, we have outlined 12 essential rules to follow in order to design an effective logo. Read more

19 May

50 Excellent Circular Logos

Branding, Design, Logos

155

A graphic symbol is often used as part of logo design in order to convey a particular idea or concept in an effective and eye catching way.

The shapes of these graphic symbols vary a lot, but one of the most commonly used shapes is the circle.

Circular logos have been some of the most popular trends in logo design. A circle is timeless, simple and memorable.

In this article we’ll take a look at 50 excellent circular logos. These logos make use of the circle in many creative ways, sometimes containing typefaces, symbols and images as seen in the examples below. Read more

18 May

9 Tips For Brand Building With Web Design

Branding, Web Design

92

First of all, what is a brand? A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an abstract construct.

This construct can be evoked using consistent imagery, sounds, phrases and logos with which people come into contact.

Brands are very important as they help you win customers and they also help you to keep them.

They do this by awakening the associations and experiences you previously had with the brand, or have seen through advertising, when you come into contact with the brand at key stages. For example, when deciding what product to purchase out of a selection of similar items.

Here are 9 tips to help you to build a brand with web design. Read more