Branding articles

Fonts can become synonymous with brands. Picture, for example, "Yahoo", "Disney", or the masthead for "The New York Times"; in each case, the brand and the typeface are virtually interchangeable. With this in mind, a team of designers isn’t...
There was a time, not so long ago, when flying was considered a glamorous experience, something people aspire to do, a rite of passage, something you had to do before you die. The American Airlines brand has taken an active role in helping to shape...
If a company’s branding materials should seek to leave a mark, then Austrian design studio Bureau Rabensteiner has more than met the challenge with a recent client project. Using thermo-sensitive black ink, these visionary creatives...
One of the most challenging briefs any designer can take on is to design for a cross-cultural organization that needs to appeal to disparate groups from diverse backgrounds. As designers we're frequently reliant on communication through...
With over 9 billion indexed sites on the web and counting, sites are having to do more to get noticed and encourage users to spend time on them. With more websites competing for users' attention, color is becoming more and more important in making...
What do you get when you cross an eccentric street artist, a traditional car manufacturer, and a trendy publication? You get extravagant, larger-than-life, mind-blowing art, of course. Commissioned by Cadillac and Vanity Fair, renowned...
Pantone recently released its chosen color of the year, emerald green. But ask the advertising duo behind the new beer guide Beertone, and you might think golden yellow, amber red, or chocolate brown is the color du jour. Perfect for the savvy...
In our technologically driven society, it’s tempting to exclusively draw inspiration from electronic sources. A creative block hits and soon you’re surfing the web, checking out Pinterest, clicking from site to site—determined...
An apple with a bite out of it is instantly recognizable — but delivering a logo with such iconic potential is more complicated than simply going from A to B. In fact, the road to a killer logo is often times a windy path. Take a look at this great...
For some web designers, the process of creating a website for someone comes easy. You get a chance to really visualize how you feel about a company or client. However, one of the hardest things for almost every designer is creating a site for themselves....
As strange as this may sound for some, not every designer is a good logo designer. I've met many highly talented designers who are terrible at designing logos. Actually, some of the best designers I know are so aware of that, that they even prefer...
When I start telling people about the importance of a favicon to their overall online branding strategy, they usually say the same thing: "Aren't you taking this branding thing a little bit too far?" My answer usually goes: "Not if you're serious...