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Branding articles

The 2012 Olympic Games are soon to start, and there are a growing number of bloggers and websites, especially those from the social media sphere, raising awareness to the controversial role branding is playing in London 2012. The London...
Our friends at UPrinting are back with another great giveaway. One week from today, we'll be giving away a total of 750 customizable stickers to 3 lucky WDD readers. These stickers are great for 'out of the box' branding purposes such as a fun...
Every company wants to remembered, every company wants to be recognized. Whether they have a great service or product or excellent customer service, they all want a special place in your heart. The way you feel about a company and the way you...
The world seems to be getting a little smaller each day thanks to online communities and social networking. In turn, this “world-wide community” has created an international readership for a variety of websites. Designers must weigh...
When I started working for a big greeting card company, I wanted to keep in touch with my freelance clients and contacts in the design industry. As the usual workday was 10 hours, after work I had little energy to do mailings, make calls, or send...
When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things. Does this design fall in line with the...
As designers, we sometimes deal with clients who may be on a budget but want a super cool business card, and want it quick. As designers, we might even be that client. A business card is often viewed as the first image a person has about your business...
As an undergraduate of my university's advertising program, every year, I'd have some sort of Super Bowl function that was centered around watching the commercials. After all, as an ad student, this was kind of a big deal and would be absolutely...
Logos are often considered the image of a product or service and is thought of as the center of all branding endeavors. If you are trying to be a legitimate company, you've probably had someone (or yourself) create a logo. We don't always get logo...
Step with me, if you will, into my humble DeLorean, and travel back in history to that time you fell asleep in your design theory course. You didn’t need Gestalt theories, you thought. You already knew how to make a killer logo. You had more important...
Suminagashi is the ancient Japanese technique of painting on water to create marbleized effects on paper. Literally, it means "ink-floating", which is in reference to the Sumi-e inks that were originally used in the technique. The patterns...
Many online resources exist for designers to explore, tweak and download great color combinations. Playing with complementary, analogous, monochromatic and other combinations opens us to exciting possibilities, and there’s no shortage...
The way you handle color in your web designs is about to change. Perhaps you’ve been playing around with hexadecimal color values since you were a wee web-babe; if you were, get ready to to grow up fast. CSS3 has arrived, and your palette is about...
A couple of months ago we posted a compilation of Smart Logos with Hidden Symbolism which was very well received. Today, we're showcasing another great collection of smart logos, but in this case, their meanings are far easier to grasp. The...