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A couple of months ago we posted a compilation of Smart Logos with Hidden Symbolism which was very well received. Today, we're showcasing another great collection of smart logos, but in this case, their meanings are far easier to grasp. The...
Logos can convey many ideas in one simple design and as designers we need to be fully aware of any hidden symbolism. You should be in full control of your design and use symbolism to convey messages to your advantage as this will further the impact...
As web designers and developers, we often overlook printed marketing materials. But on occasion, they can come in very handy: at conferences, when we meet face-to-face with clients, or when we happen to run into someone we might want to do business...
The process of designing a type-based logo is similar to that of designing a shape-based logo. Both logos need to convey a message, do it quickly and appease the client’s taste. All of these objectives can be accomplished by defining goals,...
When is orange more like red? Web designers, even picky ones, sometimes ignore color shift across monitors. How is a web designer to manage color when the screens of their users could be any size or color or could be viewed under any lighting conditions?...
Watercolor is such an old school element. Artists have been using watercolor for hundreds of years, and web designers have adopted the style for good reason. Watercolor is a great way to add depth, interesting subtle textures and colors. It...
Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey is a fantastic place to start if you're interested in creating logos that aren't just visually appealing, but are also memorable, easily recognizable, and timeless....
What makes a design look coordinated, planned and professional? The answer is: 'color'. Not every project needs bland corporate blue to look professional. Planning color means creating a framework that describes which colors to use and...
Just as it is for big corporations, successful branding is essential to the success of a freelancing business and to just one self-employed web worker. It is often times overlooked, most likely because many don't realize the large benefits...
Apple first started advertising its products in the late 1970s. The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple. These ads were text-heavy and...
In this post, we focus on Japanese design by taking a closer look at the design of Japanese municipal flags. These flags feature highly stylized bicolor geometric symbols, often incorporating Japanese or Latin characters, making them...
Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand. But how often do you see...
Dark web designs are very popular and can have an elegant and creative appeal. They are also perfect for many types of client work however, they are not suitable for every website and should be used only when appropriate. In spite of the striking...
The logo is the face of any brand -- the very first impression -- so its design is extremely important. When executed correctly, a logo is a powerful asset to your client's brand. However, creating an effective visual representation of a brand...