Navigation

Branding articles

When is orange more like red? Web designers, even picky ones, sometimes ignore color shift across monitors. How is a web designer to manage color when the screens of their users could be any size or color or could be viewed under any lighting conditions?...
Watercolor is such an old school element. Artists have been using watercolor for hundreds of years, and web designers have adopted the style for good reason. Watercolor is a great way to add depth, interesting subtle textures and colors. It...
Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey is a fantastic place to start if you're interested in creating logos that aren't just visually appealing, but are also memorable, easily recognizable, and timeless....
What makes a design look coordinated, planned and professional? The answer is: 'color'. Not every project needs bland corporate blue to look professional. Planning color means creating a framework that describes which colors to use and...
Just as it is for big corporations, successful branding is essential to the success of a freelancing business and to just one self-employed web worker. It is often times overlooked, most likely because many don't realize the large benefits...
Apple first started advertising its products in the late 1970s. The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple. These ads were text-heavy and...
In this post, we focus on Japanese design by taking a closer look at the design of Japanese municipal flags. These flags feature highly stylized bicolor geometric symbols, often incorporating Japanese or Latin characters, making them...
Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand. But how often do you see...
Dark web designs are very popular and can have an elegant and creative appeal. They are also perfect for many types of client work however, they are not suitable for every website and should be used only when appropriate. In spite of the striking...
The logo is the face of any brand -- the very first impression -- so its design is extremely important. When executed correctly, a logo is a powerful asset to your client's brand. However, creating an effective visual representation of a brand...
A graphic symbol is often used as part of logo design in order to convey a particular idea or concept in an effective and eye catching way. The shapes of these graphic symbols vary a lot, but one of the most commonly used shapes is the circle. Circular...
First of all, what is a brand? A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an abstract construct. This construct can...
It's over fifty years old, it's the most widely used font ever, and it has recently become the subject of its own movie. We're talking about the world's most recognizable font: Helvetica. Its relevance in design through the years and even today...
Color choice is a key element to the success of any design. It invokes an atmosphere and sets the mood. One method for using color is to use only shades of a color, which is known as a monochromatic color scheme. Of all the color schemes, the monochromatic...