Branding articles

Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million dollar budgets while others regard branding as a highly complex strategy that only those well trained are able...
Every now and then I’m approached by design students and clients asking me to critique their logos. While I’m not particularly fond of critiquing anyone’s work, especially when it's hard to find something positive to say, I’m happy...
The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo. It's usually associated exclusively with the choice of colors but is actually much more than that. While "logo design" refers to...
The 2012 Olympic Games are soon to start, and there are a growing number of bloggers and websites, especially those from the social media sphere, raising awareness to the controversial role branding is playing in London 2012. The London...
Our friends at UPrinting are back with another great giveaway. One week from today, we'll be giving away a total of 750 customizable stickers to 3 lucky WDD readers. These stickers are great for 'out of the box' branding purposes such as a fun...
Every company wants to remembered, every company wants to be recognized. Whether they have a great service or product or excellent customer service, they all want a special place in your heart. The way you feel about a company and the way you...
The world seems to be getting a little smaller each day thanks to online communities and social networking. In turn, this “world-wide community” has created an international readership for a variety of websites. Designers must weigh...
When I started working for a big greeting card company, I wanted to keep in touch with my freelance clients and contacts in the design industry. As the usual workday was 10 hours, after work I had little energy to do mailings, make calls, or send...
When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things. Does this design fall in line with the...
As designers, we sometimes deal with clients who may be on a budget but want a super cool business card, and want it quick. As designers, we might even be that client. A business card is often viewed as the first image a person has about your business...
As an undergraduate of my university's advertising program, every year, I'd have some sort of Super Bowl function that was centered around watching the commercials. After all, as an ad student, this was kind of a big deal and would be absolutely...
Logos are often considered the image of a product or service and is thought of as the center of all branding endeavors. If you are trying to be a legitimate company, you've probably had someone (or yourself) create a logo. We don't always get logo...