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Your website looks slick, your products and services are amazing, and you've launched multiple marketing campaigns. So why isn't your site producing the numbers you need? Getting buzz for your site isn't always easy—but it's necessary...
What makes an infographic successful? As designers, we want it to achieve a balance of two main things: Did the reader get the message we wanted them to get? Was the message memorable? Doctoral student Michelle Borkin of Harvard's School of...
Do you know why book stores are closing at a frightening pace? Because people don't read books anymore. They say they do, but overruns on actual books are killing publishers… and distributors and stores. It's a sad fact but what does it have...
It's fair to say that blogs like this one have experienced a dip in comments of late. Social media shares remain high, emails still bulge in our inboxes, subscribers continue to sign up for newsletters, but the comment section of individual...
In advertising and marketing, the term "soft sell" is an approach at selling and item by connecting with a potential customer. By soft selling a product, you don't put any pressure on a person to buy right now, but you give them the opportunity...
Great content connects. It speaks to visitors, makes them want to share it, and motivates them to buy. In a world that spews unending streams of promotional diarrhea, these often overlooked pillars are essential to build relevant and valued...
You might create spectacular websites, but your efforts can be wasted if your client's sales pitch doesn't feature a unique value proposition. What's that? It's a promise that clearly demonstrates why prospects should buy your client's...
In 2011, the movie industry made a whopping $87 billion worldwide. With that much cash up for grabs, film studios and corner-office execs are all clamoring for their piece of the pie; and that means branding and marketing a given release is anything...
For some web designers, it’s pretty standard practice to place a link back to their own site on the footer of a website designed for a client. Whilst many reputable designers have always avoided it, in the wake of the Panda update, this is something...
Imagine this: you're sitting at a bus stop, patiently waiting for your ride. Maybe you're checking Facebook or reading an ebook on your phone, or staring off into space, or mentally reviewing your to-do list. You see movement out of the corner...
The last two articles have dealt with black and gray hat techniques employed by some search engine optimization specialists, and how these can affect rankings in Google. This time we’ll be examining white hat techniques and why they are...
Everywhere you go online you see lots of tweets, Facebook posts, and Google+ updates: the social networking noise can sometimes be overwhelming. All marketers have been taught that content is king, and other variations of this statement,...
Sometimes you need a fully-fledged CMS; something that lets you create any kind of website you want to create, with tons of bells and whistles. But other times you want a simple, elegant blogging platform. One that's open source. And maybe even...
In the last post, we took an in-depth look at Google’s Panda and Penguin updates and how they have impacted on search rankings for businesses. Whilst we established that using black hat SEO techniques is likely to result in a site becoming...