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I’m amazed at companies, especially marketing firms, that stop their social media. It’s usually a blog that hasn’t been updated in a year or the proud display of fans numbering less than ten, eight of them being employees at that firm....
Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis. It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine...
When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things. Does this design fall in line with the...
Tumblogging, posting short, often multimedia, blog posts on sites like Tumblr, has been consistently growing in popularity for a couple of years now. Tumblr is the most well-known tumblog service out there, but there are also themes that...
I remember a time when truncating the UPC bar code on the cover of a magazine was a huge coup. Taking the huge, lumbering code, which took up too much real estate on the cover of a publication, was bothersome and affected the design space. Cutting...
As an undergraduate of my university's advertising program, every year, I'd have some sort of Super Bowl function that was centered around watching the commercials. After all, as an ad student, this was kind of a big deal and would be absolutely...
Whether you are a web design freelancer trying to win new work, an entrepreneur promoting your web app, or a corporate drone looking to enhance your career, you will need a blog. In fact the personal blog has almost become a requirement for any...
You have a broken blog. In fact it is not just your blog. Its pretty much every blog out there. The problem is that blogs are fundamentally flawed. Blogs are great if you use them for their original purpose. However, we often use them for a lot...
Are you a freelance designer? Are you interested in boosting your credibility, building your client base and increasing your number of paying projects? The answer is obvious, but knowing where and how to get started can be daunting, especially...
From time to time, an industry experiences fundamental changes that radically alter it. Along with this comes an explosion of opportunity: opportunity for individuals to stand out, for new products to emerge and for entrenched companies...
Say what you will about QR (Quick Response) codes: they are just a fad, they will be forgotten once augmented reality takes hold or they’re just an extra step in inputting a URL but they are here and people are enjoying using them, so make the...
Selecting an email marketing service can be daunting. There are dozens of solutions to choose from, all with extremely varied options, features and pricing. Even more perplexing is that many reviewers rate these solutions in an effort to...
No amount of effort put into a pixel-perfect design, with eye-pleasing typography, and heart-warming content can ever offset the importance of an incredible headline. Without it, your efforts will go unnoticed. Yet some of the ugliest websites...
Gabriela Herman is a fine art, portrait and lifestyle photographer who is recognized for her intimate approach and ease with her subjects. Gabriela has traveled worldwide; her work has always traveled with her and as a result has been exhibited...