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The last two years have been the most exciting of my life. I made the jump to freelance work, which has given me the freedom to work when and however much I want. The transition from a regular job to freelancing was not easy, but I managed it. This...
We designers tend to get frustrated with developers when they take liberties with our work. But we have to understand they're not entirely at fault. Put yourself in their shoes: imagine what it's like opening a Photoshop file (PSD), only to...
When a business decides to outsource, it is looking for a solution. It has a pressing project but lacks the internal resources to do it itself. Chances are, some poor marketing director has walked out of a boardroom meeting, faced with a recurring...
The other day my daughter, Sophia, announced that she wanted to set up a lemonade stand. Seeing as how I didn’t really want to spend the better part of my weekend selling lemonade, I tried to talk her out of it by showing her how much she’d need...
In over 10 years of freelancing I've had the fortune, and sometimes misfortune, of working with some unusual clients. While each client is a unique individual, I've found that many characteristics and behaviors are similar from client to...
In these tough economic times, many designers find themselves applying for jobs and freelance gigs on a regular basis. So, how can we stand out from the rest and grab the attention of a design agency when they're usually bombarded with hundreds...
Whichever business you're in, and especially for anyone in the field of design, such as web designers, a business card can be as important as your website identity. A business card creates a physical connection and bond between you or your business...
Do you want to enter the blogosphere like a quiet librarian enters a classroom, or do you want to rock the stage? I am definitely one to rock stuff out and in this article I will share a few tips to help you make an attention grabbing launch. If you...
Two characteristics that represent most web designers are a need for productivity and a love for technology. This desire for increased efficiency and productivity leads many designers to look to technology for methods that will improve...
Whether you are a web designer or a copy writer, if you're going to freelance, you need to learn how to look your best on a job application. Having worked on both sides of job applications, I've seen enough to recognize what gets a person through...
The immediate challenge for smaller web design companies is how to attract new business and keep old clients in a downturn economy. Customers are falling off of maintenance contracts and smaller businesses may not be looking to start a website...
Web developers frequently launch websites with self-absorbed web copy, which turns off visitors and kills conversions. Who’s to blame? Self-absorbed copywriters and business owners. To engage prospects and turn them into customers,...
Web design is all about conveying information to the users in the most direct, clean and usable manner. A corporate website also needs to capture the feel of the company and its purpose, while remaining professional in order to attain a solid...
Efficiency and organization are critical for freelance web designers. Managing finances and tracking down payments is not what drew most freelancers into this line of work. Fortunately, while handling finances is a necessary part of the...