Business articles

I don’t believe that the $3000 client is the lost cause we often think they are. Sure, for most agencies, a $3000 website is laughable; but I would argue that these clients present tremendous opportunities. In particular, I think web designers...
Optimizing websites for the mobile web is a chore. And optimizing e-commerce websites for the mobile web is a beast that designers and developers have only begun to tame. Not surprisingly, larger companies are embracing the medium first,...
Life as a web designer can be insanely busy. We have multiple clients, each making numerous demands on our time. We work in a fast-moving sector in which we have to constantly relearn our skills. We also read endless posts that encourage us to...
The world is surrounded by people who are willing to sell you inspiration. And you know what? Chances are high that you are buying into it. Even worse is that it might be destroying your potential to do and create great things. Go to any bookstore...
Web designers and developers sacrifice countless hours and sleep sorting out clients’ objectives, audiences’ needs, brand continuity, page layouts, information architecture, navigation, functionality, cross-browser compatibility,...
In a highly competitive business environment, good communication is the engine of success. As a designer, your grasp of the art and science of social bonding is just as important as your ability to put pixels together. With social media so ubiquitous,...
There are a number of basic components that any good design brief includes. Getting your clients to include each of these in their brief makes your job as a designer that much easier. A comprehensive, detailed brief becomes the guiding document...
There's a phenomenal focus on generating traffic in the online marketing world. Businesses fight for clicks, stage immensely competitive bidding wars and spend thousands of hours pushing their websites to the top of search pages. Top-ranking...
It is assumed in the online business, especially in the design field, that most big clients are international. But that doesn't mean that all lucrative projects are with international clients. As companies such as the controversial BlitzLocal...
Every profession has its own set of ethical guidelines most of its members adhere to. And while the design industry's code of ethics might not be as crucial as, say, the medical industry, there are still some important ethical considerations...
Search for any design-related term and you'll be greeted by a wall of competition. From invasive AdWords pitches to aggressively marketed websites, online competition in the web design world is rapidly approaching its breaking point. Small...
If you work as a freelance web designer or developer, you probably rely on a number of applications to perform daily tasks. From crafting code and pushing pixels to productivity and business management, it's usually safe to say, "There's an...