Business articles

I’m a little choosy about who I follow back on Twitter. As with my other opt-in social sites, I’m not into quantity but quality. Having the right connections are good for business and, after all, business is why we network, in most cases....
Do you cringe at the mention of a “brief”? It's just a document for clients and “suits,” right? Wrong! A brief has the potential to be the single biggest factor to determine your profit margin, which means you should care about them....
Creating a brand is a tough task. There's a lot of work and research that goes into it, and even more time that's required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don't...
In order to deliver a clean, fresh, and — more importantly — effective user interface, usability tests are required. It is very unlikely any designer, regardless of his reputation and skills, will be able to design a good product without...
I ought to know a lot about charities and non-profit organizations. My parents are career missionaries; and I grew up in an environment where everyone I knew was dedicated to improving the lives of others. My family moved around a bit, and I spent...
For some web designers, it’s pretty standard practice to place a link back to their own site on the footer of a website designed for a client. Whilst many reputable designers have always avoided it, in the wake of the Panda update, this is something...
The Secret Handshake is a fabulous project, aimed at helping young designers (18–25) find their way into the industry. You should always quantify the advice you take based on who's giving it to you, and The Secret Handshake — set up by...
If you're a designer or developer with an idea for a new product or website, the chances are that you will need someone who has the skills that you lack in order to help make it a reality. It's a problem that we all recognise but one that some appear...
There's always that one big problem in art school, where you spot a few fellow students that you know "have it!" They don't need to learn anything because they came into school with "it."  Still, they sit there and continue to have their brilliance...
In version 2.5 WordPress introduced shortcodes, and all of us have probably used them at one time or another. They usually come bundled with plugins, or even themes, and what they do is watch for when you insert something inside square brackets...
The last two articles have dealt with black and gray hat techniques employed by some search engine optimization specialists, and how these can affect rankings in Google. This time we’ll be examining white hat techniques and why they are...
Everywhere you go online you see lots of tweets, Facebook posts, and Google+ updates: the social networking noise can sometimes be overwhelming. All marketers have been taught that content is king, and other variations of this statement,...