Navigation

Business articles

Any time you choose an artistic career path, such as web design, you are in for a mix of triumphs and challenges. One of these challenges is bound to be financial. But if you find ways to operate within a budget, you will be able to maximize the money...
/ / Dec 27, 2012
When I walk into a design studio, there are several things I know I'll see; tattoos, piercings and toys... lots and lots of each. Why do designers, as well as non-creatives, love toys? We love toys because they are the first art form to which we...
/ / Dec 26, 2012
The wonders of the QR code have been proved over and over for marketing and customer engagement. You see them all over, read about them in countless articles and have probably used them for a client's project, but what about the fun side? Have...
The first question to ask, is do you really need to send Christmas cards to your clients and business contacts, and if so why? The answer is 'yes', and for very good reasons. Leaving aside 'the spreading good cheer' aspect, sending holiday greetings...
"Whew!" exclaimed a recent client when he finally agreed to pay his entire fee, "I didn't know artistic-types were such tough businessmen." "Oh, we are," I said calmly as I put his final check into my pocket, "We have to get tough with clients...
As strange as this may sound for some, not every designer is a good logo designer. I've met many highly talented designers who are terrible at designing logos. Actually, some of the best designers I know are so aware of that, that they even prefer...
Mark Zuckerberg opened up recently about HTML5 and the difficulties that Facebook has faced in developing mobile apps. In a quote heard round the world, Zuckerberg called HTML5 “one of the biggest strategic mistakes we made.” Those are...
Creative thinking is an integral part of design and all art-related professions. Hyper-creative people appear to conceive of brilliant ideas as easily as magicians pull rabbits from hats, but the truth is that we all meet with creative blocks....
For many startup businesses out there, the idea of funding or angel investment is a mere pipe dream. ‘Bootstrapping’ is a much more realistic way for many new businesses to build their online presence and customer base – but that...
I earned my BFA in ’98. Learned to layout feature pages and create infographics for the local daily paper. I earned a Photoshop ACE in ’03. My most recent full-time contract was pure mock-up design work. Yet for the last year and a half...
/ / Nov 22, 2012
This post examines an important part of the design process that, for some reason or other, is often omitted from community conversations. Its aim is to get the design community talking about the ‘whys’ — including why they are important....
Doing business in the age of social media and online communities is not the same as it was some 20 plus years ago. It’s not enough to just have a great product or good customer service, you need great customer service and this could mean going...
Clients are an important part of any business. But when it comes to web design, clients are everything! Whether it is an individually run enterprise or an establishment owned by several stakeholders; acquiring new clients and retaining...
Building stuff for the web is fun. Want to know what isn’t? Waiting on a client to give you content so that you can launch their bloody website. Before I founded my startup, I worked as a freelancer and built websites for all kinds of clients....