Some of the truest words I’ve heard to date are, “If you don’t plan on creating your own business, then you plan on being broke.”
While, there are many people out there who have made a nice living working for other companies, it shouldn’t be crazy to think about going into business for oneself, whether it be a full time job or a part time gig. With the changing economic climate things aren’t guaranteed and, quite frankly, the time spent helping someone else achieve their goals could be time well spent on chasing your own dreams.
As graphic designers, freelancing and creating our own small business is usually a pretty common thought; it’s almost a given. Even if we don’t market ourselves as freelancers, I’m sure some of us have gotten into doing side jobs to put some extra cash in our pockets. Some designers just like to offer design services while others have full businesses revolving around clothing design or creating products, or perhaps partnering with someone else to offer more products and services.
Regardless of what it is that you do, in order to see some growth in your business you’ve got to figure out who you are targeting. Many of us may believe that our product is for everyone, but trying to get your product in front of everyone is going to be painful and expensive. What you want to do is figure out who you are specifically targeting, figure out that niche and put your efforts into them. Finding out more about them will help your effectiveness and eventually help your reach because once you know who you’re selling to, you’ll better know how to design for them. Read more









