Information Architecture posts

We’ve talked about ‘Contact’ pages. We’ve talked about the ‘About’ page. You know what to put on these pages because, hopefully, you’ve thought long and hard about it. And you know exactly what to put on the inside pages, because you have your content for those as well. You think you’ve got it all covered, right?

Think again! You have the opportunity to design and make use of your 404 error page. And quite frankly, you’re not a cool kid if you don’t have a super cool 404 page. Why do we go...

Building stuff for the web is fun. Want to know what isn’t? Waiting on a client to give you content so that you can launch their bloody website.

Before I founded my startup, I worked as a freelancer and built websites for all kinds of clients. I often found that my entire process would fall short when it came down to the delivery of content. Worst of all, I would find myself not getting paid because their website “hadn’t launched.”

It didn’t matter who the client was or how much planning had...

By nature, the web is a chaotic place where people hop from page to page at will. Unfortunately, this freedom can work against those websites whose content is best followed in a certain order.

Design techniques make it possible to direct users along a path with varying degrees of persuasion. But when is it best to direct users, and how?

What defines linear content? You’re reading some now: articles are akin to streams of thought presented in a certain order. The written word isn’t alone. Although users may skip back and forth in videos and...