Navigation

Branding articles

Logos are a different kind of design. They're tricky. They have to encompass an entire company, brand and attitude in one image. Sometimes that image is iconic – the NBC peacock, the Verizon red checkmark, the Mercedes-Benz pointed star....
When I speak to senior students at art schools, there is one major thing I try to impress upon them: to freelance is to run a small business, and a freelance design business has all the needs and headaches of running a bakery, pizza parlor, or crack...
It seems like there's been a flurry of logo redesigns lately and Google is the latest to throw its hat into the ring. The new logo, currently only in Chrome on Android, has had its bevels and drop shadow removed to embrace the flat look. It's no secret...
When Google acquired YouTube back in 2006, most people expected to see a rebrand to pull the video sharing site closer to its parent company's corporate style. That anticipated rebrand may finally be on the cards 7 years later as YouTube rolled...
Marissa Mayer is many things. A brand designer she is not. After 30 days of change and countless dollars thrown at R&D, Yahoo! have unveiled their new logo. The past month showcased some options — most of which were bad — and unfortunately...
As designers we seem to have lost our courage, churning out identical brand 'solutions', posting Dribbble shots of the same regurgitated formula. Perhaps it's the lack of control on the web. Perhaps it's the increasing need for an international...
For the average user there's little difference between products offered by Yahoo! and by market leader Google. Yahoo!'s position is largely dictated by brand; or rather by Google's superior brand. There has long been debate over Yahoo!'s...
We all love a good satire. It’s one of the highest forms of political wit and frequently bites at targets that would otherwise be unassailable. Case in point: Maentis’ Universal Unbranding project, an amusing reworking of famous logos...
Creating a brand is a tough task. There's a lot of work and research that goes into it, and even more time that's required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don't...
The first thing that springs to mind when we think of branding is likely the large, cultivated brand imagery that forms the face of billion-dollar firms such as Apple. The reality is that branding is borne out of any identifying features, and...
Cutting a path through the clouds, heading to some far-flung destination; or working through the night to connect national and international business; the way we perceive airlines has barely changed in the past 50 years. And that perception...
It’s fascinating to watch the evolution of a brand. Companies large and small inevitably change their identity over time. Those branding changes can be inspired by changes of personnel, changes in the cultural landscape, evolution...
They say you can’t create fine art using fractal algorithms; but Finland-based digital artist Jukka Korhonen has set out to prove them wrong. Fractal art is a subclass of two-dimensional visual art that produces images from the calculations...
The long, painful and drawn-out death of skeuomorphic design lurched forward another step this week with a redesign by the world’s biggest social media site, Facebook. The new look is spearheaded by a logomark that is a simplified version...