Branding articles

After going through a successful weight-loss experience, Riyadh-based designer Adelbanfeel decided to add a few extra pixels to some of the most well known fast food logos in the world, all in order to help him avoid eating in those places again....
It was once all about gradients. It was once all about the watercolor effect. I even remember a time when it was all about the fun strokes and swooshes in logos. We have gone through so many different trends for logo design that it's hard to keep...
Logos are a different kind of design. They're tricky. They have to encompass an entire company, brand and attitude in one image. Sometimes that image is iconic – the NBC peacock, the Verizon red checkmark, the Mercedes-Benz pointed star....
When I speak to senior students at art schools, there is one major thing I try to impress upon them: to freelance is to run a small business, and a freelance design business has all the needs and headaches of running a bakery, pizza parlor, or crack...
It seems like there's been a flurry of logo redesigns lately and Google is the latest to throw its hat into the ring. The new logo, currently only in Chrome on Android, has had its bevels and drop shadow removed to embrace the flat look. It's no secret...
When Google acquired YouTube back in 2006, most people expected to see a rebrand to pull the video sharing site closer to its parent company's corporate style. That anticipated rebrand may finally be on the cards 7 years later as YouTube rolled...
Marissa Mayer is many things. A brand designer she is not. After 30 days of change and countless dollars thrown at R&D, Yahoo! have unveiled their new logo. The past month showcased some options — most of which were bad — and unfortunately...
As designers we seem to have lost our courage, churning out identical brand 'solutions', posting Dribbble shots of the same regurgitated formula. Perhaps it's the lack of control on the web. Perhaps it's the increasing need for an international...
For the average user there's little difference between products offered by Yahoo! and by market leader Google. Yahoo!'s position is largely dictated by brand; or rather by Google's superior brand. There has long been debate over Yahoo!'s...
We all love a good satire. It’s one of the highest forms of political wit and frequently bites at targets that would otherwise be unassailable. Case in point: Maentis’ Universal Unbranding project, an amusing reworking of famous logos...
Creating a brand is a tough task. There's a lot of work and research that goes into it, and even more time that's required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don't...
The first thing that springs to mind when we think of branding is likely the large, cultivated brand imagery that forms the face of billion-dollar firms such as Apple. The reality is that branding is borne out of any identifying features, and...