Branding articles

Cutting a path through the clouds, heading to some far-flung destination; or working through the night to connect national and international business; the way we perceive airlines has barely changed in the past 50 years. And that perception...
It’s fascinating to watch the evolution of a brand. Companies large and small inevitably change their identity over time. Those branding changes can be inspired by changes of personnel, changes in the cultural landscape, evolution...
They say you can’t create fine art using fractal algorithms; but Finland-based digital artist Jukka Korhonen has set out to prove them wrong. Fractal art is a subclass of two-dimensional visual art that produces images from the calculations...
The long, painful and drawn-out death of skeuomorphic design lurched forward another step this week with a redesign by the world’s biggest social media site, Facebook. The new look is spearheaded by a logomark that is a simplified version...
Sports branding used to be about differentiating two opposing teams on a field; it used to be about an umpire or referee quickly identifying the team to award points to, or to penalize; it used to be a world in which the identity of a team could be...
For most brands, recognition is everything. Occasionally you'll encounter a company that seeks to create a air of exclusivity by shunning popular appeal, but for the large part companies need you to spot them immediately. Brand recognition...
A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple...
Companies spend thousands on logos and branding aimed at putting a positive gloss over their products. But what if the downsides couldn't be hidden in the small print or conveniently omitted, and had to be up front in the branding? Viktor Hertz,...
Most web design and/or development projects have some history behind them. Sometimes you have to re-design or re-develop a company’s existing website to update it and add new functionality. In most cases, there is some history to the website;...
If Bill Shakespeare is to be believed, eyes are the windows to the soul. Designed to look outwards, looking into them reveals a person’s deepest emotions. The same might be said of windows. Built to provide light, and scenic views for the occupants...
While Generation Y may be too young to remember, there was a time in the 70s and 80s when the coolest gadgetry was inevitably “Made in Japan” — especially a series of 35 mm SLR cameras that set the industry standard. When the design consultancy...
Sometimes we become so preoccupied with what can be animated, Photoshopped, and otherwise digitally produced that we lose sight of the fact that often the most awe-inspiring beauty is right in front of us. Or, in this case, right below us. French...