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Sports branding used to be about differentiating two opposing teams on a field; it used to be about an umpire or referee quickly identifying the team to award points to, or to penalize; it used to be a world in which the identity of a team could be...
For most brands, recognition is everything. Occasionally you'll encounter a company that seeks to create a air of exclusivity by shunning popular appeal, but for the large part companies need you to spot them immediately. Brand recognition...
A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple...
Companies spend thousands on logos and branding aimed at putting a positive gloss over their products. But what if the downsides couldn't be hidden in the small print or conveniently omitted, and had to be up front in the branding? Viktor Hertz,...
Most web design and/or development projects have some history behind them. Sometimes you have to re-design or re-develop a company’s existing website to update it and add new functionality. In most cases, there is some history to the website;...
If Bill Shakespeare is to be believed, eyes are the windows to the soul. Designed to look outwards, looking into them reveals a person’s deepest emotions. The same might be said of windows. Built to provide light, and scenic views for the occupants...
While Generation Y may be too young to remember, there was a time in the 70s and 80s when the coolest gadgetry was inevitably “Made in Japan” — especially a series of 35 mm SLR cameras that set the industry standard. When the design consultancy...
Sometimes we become so preoccupied with what can be animated, Photoshopped, and otherwise digitally produced that we lose sight of the fact that often the most awe-inspiring beauty is right in front of us. Or, in this case, right below us. French...
Fonts can become synonymous with brands. Picture, for example, "Yahoo", "Disney", or the masthead for "The New York Times"; in each case, the brand and the typeface are virtually interchangeable. With this in mind, a team of designers isn’t...
There was a time, not so long ago, when flying was considered a glamorous experience, something people aspire to do, a rite of passage, something you had to do before you die. The American Airlines brand has taken an active role in helping to shape...
If a company’s branding materials should seek to leave a mark, then Austrian design studio Bureau Rabensteiner has more than met the challenge with a recent client project. Using thermo-sensitive black ink, these visionary creatives...
One of the most challenging briefs any designer can take on is to design for a cross-cultural organization that needs to appeal to disparate groups from diverse backgrounds. As designers we're frequently reliant on communication through...
With over 9 billion indexed sites on the web and counting, sites are having to do more to get noticed and encourage users to spend time on them. With more websites competing for users' attention, color is becoming more and more important in making...
What do you get when you cross an eccentric street artist, a traditional car manufacturer, and a trendy publication? You get extravagant, larger-than-life, mind-blowing art, of course. Commissioned by Cadillac and Vanity Fair, renowned...