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Pantone recently released its chosen color of the year, emerald green. But ask the advertising duo behind the new beer guide Beertone, and you might think golden yellow, amber red, or chocolate brown is the color du jour. Perfect for the savvy...
In our technologically driven society, it’s tempting to exclusively draw inspiration from electronic sources. A creative block hits and soon you’re surfing the web, checking out Pinterest, clicking from site to site—determined...
An apple with a bite out of it is instantly recognizable — but delivering a logo with such iconic potential is more complicated than simply going from A to B. In fact, the road to a killer logo is often times a windy path. Take a look at this great...
For some web designers, the process of creating a website for someone comes easy. You get a chance to really visualize how you feel about a company or client. However, one of the hardest things for almost every designer is creating a site for themselves....
As strange as this may sound for some, not every designer is a good logo designer. I've met many highly talented designers who are terrible at designing logos. Actually, some of the best designers I know are so aware of that, that they even prefer...
When I start telling people about the importance of a favicon to their overall online branding strategy, they usually say the same thing: "Aren't you taking this branding thing a little bit too far?" My answer usually goes: "Not if you're serious...
It seems that everyone is on the logo change bandwagon. Why are so many companies choosing now to change logos that are no older than their teenage customers? Take the CBS (a major U.S. commercial broadcasting television network) “eye”...
In the U.S. election day is finally here. People across the country are heading out to vote, with many U.S. citizens resident abroad having already cast their ballots. Polls emerging in the U.S. suggest the race is tight in key states, but are...
This is the logo you may be soon looking at whenever you point your browser to yahoo.com The Internet giant have not yet made an official announcement about any change on their identity, but a TechCrunch reader was asked to give a feedback on a...
What if we lived in a world where the only available typeface was Comic-Sans? That's the idea, or at least must have been what the Russian Belgorod-based designer Oleg Tarasov was thinking when he decided to re-design some of the most well...
Recently, I ran into a client that wanted to redesign their company's website. It was made using Flash, and of course wasn't viewable on many smartphones. The site also lacked a central focus and could use a total overhaul; a redesign here was...
One feature that can make a logo shine more than any other is hidden meaning. Remember the last time you saw a logo that made you go 'Ahaaa!'? So, that's what I'm going to approach in this article, the cherry on the top of the logo cake. There are plenty...
Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million dollar budgets while others regard branding as a highly complex strategy that only those well trained are able...
Every now and then I’m approached by design students and clients asking me to critique their logos. While I’m not particularly fond of critiquing anyone’s work, especially when it's hard to find something positive to say, I’m happy...