Branding articles

It seems that everyone is on the logo change bandwagon. Why are so many companies choosing now to change logos that are no older than their teenage customers? Take the CBS (a major U.S. commercial broadcasting television network) “eye”...
In the U.S. election day is finally here. People across the country are heading out to vote, with many U.S. citizens resident abroad having already cast their ballots. Polls emerging in the U.S. suggest the race is tight in key states, but are...
This is the logo you may be soon looking at whenever you point your browser to yahoo.com The Internet giant have not yet made an official announcement about any change on their identity, but a TechCrunch reader was asked to give a feedback on a...
What if we lived in a world where the only available typeface was Comic-Sans? That's the idea, or at least must have been what the Russian Belgorod-based designer Oleg Tarasov was thinking when he decided to re-design some of the most well...
Recently, I ran into a client that wanted to redesign their company's website. It was made using Flash, and of course wasn't viewable on many smartphones. The site also lacked a central focus and could use a total overhaul; a redesign here was...
One feature that can make a logo shine more than any other is hidden meaning. Remember the last time you saw a logo that made you go 'Ahaaa!'? So, that's what I'm going to approach in this article, the cherry on the top of the logo cake. There are plenty...
Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million dollar budgets while others regard branding as a highly complex strategy that only those well trained are able...
Every now and then I’m approached by design students and clients asking me to critique their logos. While I’m not particularly fond of critiquing anyone’s work, especially when it's hard to find something positive to say, I’m happy...
The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo. It's usually associated exclusively with the choice of colors but is actually much more than that. While "logo design" refers to...
The 2012 Olympic Games are soon to start, and there are a growing number of bloggers and websites, especially those from the social media sphere, raising awareness to the controversial role branding is playing in London 2012. The London...
Our friends at UPrinting are back with another great giveaway. One week from today, we'll be giving away a total of 750 customizable stickers to 3 lucky WDD readers. These stickers are great for 'out of the box' branding purposes such as a fun...
Every company wants to remembered, every company wants to be recognized. Whether they have a great service or product or excellent customer service, they all want a special place in your heart. The way you feel about a company and the way you...