• 9 Jun

    You don’t get to 600 million friends without doing something spectacular. Mark Zuckerberg knows this more than anyone. But I wonder: do we have any hope of achieving similar success?

    Facebook’s story begins, like most businesses, with a single idea and an ambitious person that executes it. Zuckerberg wasn’t a world-class genius, and Facebook was hardly a revolutionary idea. Yet here we stand: Facebook is one of the most valuable websites on the Internet, Zuckerberg is one of the world’s youngest billionaires, and MySpace… let’s not pick on them.

    There wasn’t any magic, fate, or destiny at play here — anyone could’ve been in Zuckerberg’s position. However, just because anyone on this planet has the potential to achieve success, doesn’t mean that anyone else actually will.

    There are factors at play: things like leadership, experience, timing, funding, and execution play their roles. But some things will always stand out above the rest, and many of the factors that really make a difference will never be taught at an ordinary business school. So let’s steal a few pages from Mark Zuckerberg’s school of business. Read more

  • 5 May

    Facebook Comments is a recently released plug-in commenting system by Facebook that allows commenters to use their Facebook identity to post comments on content around the Web.

    And as simple and innocent as that sounds, it has caused an uproar throughout the Web.

    You’d think it was the end of the Internet itself! But people must realize that the Internet will still function as it always has, with or without Facebook Comments. It just might be more civilized place, which isn’t a bad thing.

    So, why all the drama? Well, it’s because Facebook Comments eliminates something that quite a few people on the Internet clamor for: anonymity. It’s important in many ways. But anonymity comes with a price, and that comes in the form of an overall poorer experience in online interaction. But does that alone justify the elimination of anonymity?

    It’s complicated. But the real question of the matter is simple: will the Web be better or worse with this new commenting system? That is what we are trying to figure out. Read more

  • 22 Feb

    Everyday more and more businesses around the world are creating presences on Facebook.

    Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages.

    Regardless of where a user lands when they first arrive, something needs to capture their attention.

    As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. Some will be memorable. And some, quickly forgotten.

    In truth, Facebook is about more than the ongoing interaction between businesses and users via status updates. We believe it’s also about the art and design of engagement and a vital new component to the corporate brand identity—the Facebook page design.

    Read more

  • 3 Jun

    Facebook might not have all the glittery text and obnoxious backgrounds that MySpace has, but it still has its fair share of useless apps.

    This is especially true if you have ever tried to search for creative Facebook apps or those that may be of interest to creative people.

    If you have ever searched for such a thing, you have no doubt realized that there is an abundance of useless apps. This is the reason that I went through just about every app on Facebook to find the very few that were best suited for creative individuals, or had some sort of visual flair about them.

    So here are 25 awesome Facebook applications that most designers will enjoy in their Facebook pages. Read more

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