Google posts

SEO has always been a tricky business, not only do experts have to spend time on researching keywords and following the best practices, they have to be prepared for the changes which search engines inevitably put into place.

Last year saw search giant Google make two major algorithm updates — Panda and Penguin — that saw many a site plummet down the rankings, as they were penalized by the new rules.

This was because the changes were implemented in order to rank poor quality sites, such as content mills and link farms, down and give more weight to sites that produce quality content.

This is carried out by making changes to how Google’s...

It’s been said that the only thing constant is change; and in the world of advertising, this saying is especially true. For years, successful “Mad Men” merged art with copy, effectively defining the creative team and reaping great rewards. Fast forward to today, where digital advertising is increasingly omnipresent, and one thing becomes clear: the dynamic duo of art and copy must make room for a third member, code.

With this in mind, Google has recently introduced Art, Copy & Code — a series of experiments designed to redefine advertising in a connected world. These projects illustrate how creativity and...

When Google Plus was launched a year and a half ago, it set in motion a multitude of changes to the search landscape. From this point forward, getting traffic from the famed search engine is no longer about the number of backlinks you have.

A personal element was added to the search. The problem most small businesses have discovered over the past 18 months has been how to work with this new...

On December 3rd a closed-door meeting will take place in Dubai. In attendance will be members of the United Nation’s International Telecommunications Union. On the agenda will be a proposal, tabled by Russia, for sweeping changes to how the internet operates.

The proposed measure is to add ‘IP-based networks’ to the existing International Telecommunications Regulations, which would in effect transfer all power of governance over the internet from the Internet Society,...

It is a commonly held view that the minimalist approach to design is what lifted Google, in the early days of the web, above the arguably better search results of engines such as Alta Vista.

The famous white page with the centered search box is iconic, but the subsequent pages, where Google delivers results have always been more problematic.

Of course, results pages retain the minimal Google corporate style, but the additional furniture; the log-in buttons; the search...

With Hurricane Sandy still lashing the North East of America, Google was forced to modify its launch event for the Nexus 4, Nexus 7 and Nexus 10 products, yesterday.

The superstorm has already claimed more than 40 lives in the Caribbean, and the tragic loss of life continues in the U.S. and Canada. An estimated 1 million people have been ordered to evacuate and the lives of those able to remain with their homes seem likely to be affected...

With at least 13 updates to its algorithms since April’s Penguin update targeted sites that violate Google’s webmaster guidelines, it’s clear the search engine giant means business when it comes to promoting quality sites while demoting those relying on black hat SEO techniques.

And while those changes have had many webmasters fuming, it’s really a case of Google finally putting its algorithms where its mouth is and enforcing guidelines it has long asked everyone to follow.

Here then is the new old face of SEO, the essentials Google itself says will help it best find, index, and rank your site along with...

Since the launch of Google’s Penguin update in April, sites that rely on black-hat link building including purchased links and link exchanges, have had their page ranking penalized.

The question has been, exactly how is Google deciding if you’re using black-hat techniques. The answer, based on past experience, is that they’re making an educated guess.

There have been plenty of horror stories circulating since Penguin was pushed live, ranging from sites penalized because an employee linked to their day job, to spammers suing over spam-links they inserted themselves. Most of these...

Creep up behind the nearest SEO specialist and whisper “Penguin!” in their ear. Now watch as they cough, splutter and start to turn grey.

Why? Well, like a horror film villain, Google’s Penguin has refused to die; it’s back and this time it’s starting to feel personal.

On Friday, the third Penguin update was pushed out by Google. The largest since April’s and between 0.3 and 0.4% of search terms are expected...

Do you know why your clients’ websites have been losing traffic over the last few months?

It most likely has nothing to do with your design skills, or how people are responding to the website.

On April 24 2012, website owners all over the globe woke up to plummeting traffic levels that sent their businesses into a tailspin.

The long-awaited Google update (aka Penguin) hit the internet on April 24th and as a result, the web and SEO will never be the same.

There’s no disputing the fact that WordPress is a fantastic piece of software, but one thing it’s never been very good at is search.

WordPress has provided its own search functionality for years, but the sad truth is it just isn’t up to scratch; search results are sorted by date rather than relevance, which is practically useless in sites with a lot of content.

So how can we improve the search results on a WordPress site? There are plugins you can install to get better results — Relevanssi...