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Sometimes, web stores get too artsy with their designs. Some use flash animations that can slow down the shopper’s browser, while others use color schemes that send the wrong signals to shoppers. There are many cases where experienced web...
Let's face it, we designers love to start from scratch. For example: How may times do we revamp our own portfolios? Staying simple is crucial when starting from scratch. We hear this “staying simple” phrase a lot these days. Is it just a bunch...
We often complain about the multitude of limitations which we're faced with every day as designers. From browsers, to screen resolutions, to user interactions, we seem to constantly be struggling to find some way of thinking outside the tiny...
When creating a website, so many things need to be planned and considered before even beginning the design — content, audience, goals, usability, color schemes, and so much more. The design of a microsite, on the other hand, would seem to...
As designers, we need to be creative in order to be successful at our jobs. Coming up with ideas and creative solutions to problems is what we do on a daily basis. But that doesn't mean it's always easy to do so. Sometimes we get blocked creatively,...
Flickr is probably the most famous of all photo communities on the web. It's a place where photographers from all over the world come together, share their work and admire the work of others. Flickr however, like any other social network, has...
The Internet holds a wealth of information on virtually any topic one could think of. With a simple search, you can gain access to knowledge about almost any subject out there. In fact, you can often get so much information returned that it's...
The angle gradient tool is an overlooked gem tucked away in Photoshop’s toolbar. Often passed over for its more popular sibling, the linear gradient tool, angle gradients create clockwise blends of color around the point a user clicks....
A/B testing (also called split testing) is a testing method generally used in marketing to compare results between two samples with the goal to improve conversion or response rates. In web design, A/B tests are generally used to test design...
The ability to tint black-and-white photographs with color has been a staple of photography for decades, and modern image editors make warming and cooling grayscale images a snap. This concept of a steady progression of shades can be used...
By setting images in type, you are able to express more than words or pictures can alone. The effect packs a lot of information into a tight space. But it can get ugly if the text and imagery are at odds with each other. Designers can steer clear of...
Lex parsimoniae is the Latin expression of what is known in English as Occam's Razor, a philosophical rule of thumb that has guided some of the world's best and brightest minds (including Isaac Newton). It is named after the 14th-century logician...
When a web page demands respect from readers, few type treatments give it dignity like “small capitals.” This treatment makes all letters in a line of text uppercase, but retains hierarchy by making the initial letters of important words...
A design may have impact. It may have style. But having these isn’t enough. To work well, a design has to have elements that play off each other’s strengths. Fortunately, every piece of content has inherent guidelines. Layout, or the arrangement...