When I wrote about QR codes (Designed QR codes: the next level), it was very well received. When I wrote “SnapTags: Will they kill QR codes?” people got a little nasty with their suggestion on what I could do with snaptags and my mother. Now that I’m delving into Augmented Reality, I’m wondering what suggestions people will have for me…and certain family members when I insist that AR is the future of digital media?
According to Wikipedia: Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Read more

















22 Website Designs Inspired by Apple.com
