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9 Jul
Smart Logos with Hidden Symbolism
Compilation, Inspiration, Logos
78
Logos can convey many ideas in one simple design and as designers we need to be fully aware of any hidden symbolism.
You should be in full control of your design and use symbolism to convey messages to your advantage as this will further the impact of your logo.
For this post, we’ve compiled some great logos that carry hidden symbolism that you can use for inspiration in your own designs.
Try to figure what the hidden messages are before reading the explanations. Have the designers manage to convey the right messages for these logos? Please let us know in the comments’ area. Read more
10 May
Creating a Logotype Depends More on the Means Than the End
How to, Logos, Web Design
38

The process of designing a type-based logo is similar to that of designing a shape-based logo. Both logos need to convey a message, do it quickly and appease the client’s taste.
All of these objectives can be accomplished by defining goals, favoring message over convention and questioning our assumptions as designers—even to the point of considering Arial or Helvetica.
Anyone who designs a logo faces many questions. What should it look like? In what formats will it be presented? Does a particular color scheme need to be followed? As rough drafts are refined, the urge to find a general “solution” overrides the importance of these initial questions, which often end up neglected. When design becomes a question of preference, the end result is debatable.
Graphic design is a process of solving problems through visual communication. The process of designing a logo can be regarded as a series of steps that solves a series of questions. This article tells the story of a process that focuses on those questions. Read more
25 Mar
Book Review: Logo Design Love
Books, Logos, Review
24

Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey is a fantastic place to start if you’re interested in creating logos that aren’t just visually appealing, but are also memorable, easily recognizable, and timeless.
The book includes a ton of real-world examples from a variety of businesses; everything from the brands of Fortune 500 companies to local restaurants and other businesses have space devoted to them.
There are examples on virtually every page, lending credence to the points being discussed. Airey’s extensive experience as a graphic designer shines through and lends even more credibility to the book.
It’s essential reading for anyone looking to create better logo designs, whether they’re just getting started or have been designing for years already. Read more
4 Sep
100 Examples of Japanese Municipal Flags
Art, Design, Logos
34

In this post, we focus on Japanese design by taking a closer look at the design of Japanese municipal flags.
These flags feature highly stylized bicolor geometric symbols, often incorporating Japanese or Latin characters, making them especially interesting from a designer’s perspective.
The symbols that are featured are representative of the foundation on which the municipality is built.
We’ve put together a compilation of 100 Japanese municipal flags which we thought were the most graphically appealing, especially to those with an interest in logo or Japanese design.
Read more
1 Sep
5 Tips on How to Write a Killer Slogan (with Interactive Examples)
Logos, Marketing, Writing
41

Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns.
They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand.
But how often do you see “serving you since 1982″ or a similarly canned slogan under a beautifully designed logo? Too often.
In this post, we’ll discuss 5 essential tips on how to write a killer slogan and, if you feel you can’t manage it on your own, where to go to get them written for you.
At the end of these tips, you’ll find a selection of famous slogans as well as an interactive showcase of famous slogans. Read more
29 Jun
12 Essential Rules to Follow When Designing a Logo
Branding, Design, Logos
96

The logo is the face of any brand — the very first impression — so its design is extremely important.
When executed correctly, a logo is a powerful asset to your client’s brand.
However, creating an effective visual representation of a brand requires much more than just graphic design.
Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer.
For this reason, we have outlined 12 essential rules to follow in order to design an effective logo. Read more
19 May
50 Excellent Circular Logos
Branding, Design, Logos
188

A graphic symbol is often used as part of logo design in order to convey a particular idea or concept in an effective and eye catching way.
The shapes of these graphic symbols vary a lot, but one of the most commonly used shapes is the circle.
Circular logos have been some of the most popular trends in logo design. A circle is timeless, simple and memorable.
In this article we’ll take a look at 50 excellent circular logos. These logos make use of the circle in many creative ways, sometimes containing typefaces, symbols and images as seen in the examples below. Read more
20 Mar
40 Excellent Logos Created with Helvetica
Design, Fonts, Logos, Typography
206

It’s over fifty years old, it’s the most widely used font ever, and it has recently become the subject of its own movie.
We’re talking about the world’s most recognizable font: Helvetica. Its relevance in design through the years and even today seems unbeatable.
The appeal for a distinctive, professional and timeless typeface has never dwindled and it keeps gaining more followers day by day. Love it or hate it, with its multitude of styles and versions, Helvetica is here to stay.
From airlines, to car companies to the largest software company, Helvetica’s use in logos throughout the world remains as strong as ever. In this article we’ll take a look at 40 excellent logos created using Helvetica. Read more
10 Mar
50+ Popular Airline Logos
Design, Logos
184

Every day thousands of people take it to the air… With so many airlines to choose from, branding is extremely important and at its core lies logo design.
In this article we’ll take a logo at the logos of over 50 popular airlines. The list is by no means a complete list of all airlines and is just intended for inspiration for your own projects.
Noteworthy is the lack of any depiction of an airplane in most of these logos, but a tendency to suggest flying through the use of curved shapes that resemble wings.
The fonts used tend to be sans serif for the most part, although there’s a fair share of serif typefaces as well. The colors vary a lot, but there appears to be a clear tendency towards reds and blues. Now fasten your seatbelt and let’s take off! Read more
2 Mar
39 Olympic Logos From 1924 to 2012
Design, Logos
241

Living in Vancouver, Canada, I’ve been seeing the logo of the upcoming 2010 Winter Olympic Games more and more around the city as the date draws closer.
I thought it would be interesting to take a look at how the design trends in Olympic logos have evolved over the years.
Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years.
Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer and winter Olympic games from 1924 to 2012. Read more
16 Feb
How to Create a Professional Logo
Color, Design, Logos, Typography
96

A professional logo can enhance a company, an organization, or a product. On the other hand, an unprofessional logo can ruin a brand and mar an otherwise good designer’s portfolio.
Many logos in use are unprofessional and carry all the tell-tale marks of an amateur or a beginner. Everyone thinks they can design a great logo, but simply knowing your way around Photoshop is not enough.
Here are some insights into the process and workflow of effective and modern logo design. With these tips and your creativity, you can make your logo designs shine with the very best.
Read more
9 Jan
How NOT To Design A Logo
Logos, Webdesign
395

Logo design in today’s world is totally under rated.
People do not understand how important a good logo is and how valuable it is to their business.
In this article I am going to outline the ways in which you should NOT go about getting your logo designed… that is, if you are truly serious about business.
Read more
13 Nov
Mixing Fonts in a Logo
Logos, Typography
19

Mixing fonts inside any design can be a ‘dangerous’ idea. If the fonts are too similar then the viewer will feel confused, but if the fonts are too different then it will make viewer feel multiple emotions that fight against one another.
A safer idea is to stick to one font/theme and add a graphic or a few different colors that reinforces the brand’s singular idea.
For brands that have more than one focus, and for designers who are up to the challenge, mixing fonts can be worth the risk. Read more