Logos posts

The long, painful and drawn-out death of skeuomorphic design lurched forward another step this week with a redesign by the world’s biggest social media site, Facebook.

The new look is spearheaded by a logomark that is a simplified version of the pre-existing one. Although the full Facebook logo will remain unchanged, the round-cornered square with the solitary ‘f’ has been carefully refined.

The blue strip, previously positioned at the bottom of the graphic as a nod towards a light reflection has been dropped. The letter ‘f’ has...

Sports branding used to be about differentiating two opposing teams on a field; it used to be about an umpire or referee quickly identifying the team to award points to, or to penalize; it used to be a world in which the identity of a team could be summed up in the color of their socks.

But with The Bluebirds changing their colors to red, Spain’s Olympic team  kit designed by Russian outfitters Bosco Sport, and Nike’s support for the ever changing ‘uniforms’ of the Oregan Ducks, it’s clear that sports branding means as much to big business as...

A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall...

Companies spend thousands on logos and branding aimed at putting a positive gloss over their products. But what if the downsides couldn’t be hidden in the small print or conveniently omitted, and had to be up front in the branding?

Viktor Hertz, a designer from Uppsala in Sweden, has decided to follow this idea through. He’s produced a wry collection of what he calls ‘Honest Logos‘.

In all fairness one bite of a burger won’t...

While Generation Y may be too young to remember, there was a time in the 70s and 80s when the coolest gadgetry was inevitably “Made in Japan” — especially a series of 35 mm SLR cameras that set the industry standard.

When the design consultancy group Antrepo analyzed the logos and typography of these vintage cameras, they were struck by the line-based logos and extended-outline fonts that designers utilized for the majority of these products. The switch to the “less-bold” typefaces presumably cut down on production costs.

So, like any good creative, the team at Antrepo asked “what if….”...

There was a time, not so long ago, when flying was considered a glamorous experience, something people aspire to do, a rite of passage, something you had to do before you die.

The American Airlines brand has taken an active role in helping to shape this image since the company’s formation back in 1930, when it was know as American Airways. Popular belief had it, that in those golden days, working for the company was a privilege of a very few, having the American Airlines logo stamped on your uniform would make you feel on top of the world, especially for pilots, whom above all, were treated by the...

An apple with a bite out of it is instantly recognizable — but delivering a logo with such iconic potential is more complicated than simply going from A to B. In fact, the road to a killer logo is often times a windy path.

Take a look at this great infographic outline of the logo process, courtesy of Guru Corporation. At the outset, the job is investigative; with detective hats on, the creative team researches, asks questions, analyzes the target audience, scrutinizes competitors, and brainstorms. The process then moves from factual to conceptual, with creative inspiration coming from any number of sources until it finds its way to paper. Enter...

It seems that everyone is on the logo change bandwagon. Why are so many companies choosing now to change logos that are no older than their teenage customers?

Take the CBS (a major U.S. commercial broadcasting television network) “eye” logo, that has remained unchanged since it was designed in 1951. The Eye device was conceived by William Golden based on a Pennsylvania Dutch hex sign (while commonly attributed to Golden, there is speculation that at least some design work on the symbol may have been done by another CBS staff designer, Georg Olden, one of the first African-Americans to achieve some notoriety in the postwar graphic design field). Some claim that the eye was inspired by an...

This is the logo you may be soon looking at whenever you point your browser to yahoo.com

The Internet giant have not yet made an official announcement about any change on their identity, but a TechCrunch reader was asked to give a feedback on a new Yahoo! logo while answering an online survey.

Besides the change of color from purple to a deep blue, which actually still has a lot of purple in it, the most noticeable feature change is the choice for a sans-serif type giving a much more “vertical” look to the new brand. I can’t say...

What if we lived in a world where the only available typeface was Comic-Sans? That’s the idea, or at least must have been what the Russian Belgorod-based designer Oleg Tarasov was thinking when he decided to re-design some of the most well know brands of our time using the usually frowned upon Comic-Sans type.

Oleg posted his designs over on his Behance profile. The comments there ranged from the very common “this looks funny” — well, what would we all expect from a font with the word comic in its...

The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo. It’s usually associated exclusively with the choice of colors but is actually much more than that.

While “logo design” refers to the activity of creating a logo, and the term “logo” is used to refer to any symbol created for the purpose of identification, the “psychology of logo design” is the study of any meaning that can be seen in a logo other than...