Marketing | Webdesigner Depot

10 Nov

Print adverts need to get a message across with a single image and without the recourse of interactivity that we find today on the Internet.

As interactive media expands, attention spans are getting shorter and shorter every day.

For any company trying to get their product or service out in print format, the task is ever more challenging and difficult.

Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market. This is an area where the audience is far more receptive and still willing to pay attention.

In this post, we’ve gathered 40 hilarious and really creative ads for your enjoyment… Read more

15 Sep

The Evolution of Apple Ads

Apple, Branding, Marketing

100

Apple first started advertising its products in the late 1970s.

The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple.

These ads were text-heavy and light on images, as were many computer and technology ads from that era.

Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people.

Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day, including a few videos ads. Read more

1 Sep

5 Tips on How to Write a Killer Slogan (with Interactive Examples)

Logos, Marketing, Writing

39

Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns.

They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand.

But how often do you see “serving you since 1982″ or a similarly canned slogan under a beautifully designed logo? Too often.

In this post, we’ll discuss 5 essential tips on how to write a killer slogan and, if you feel you can’t manage it on your own, where to go to get them written for you.

At the end of these tips, you’ll find a selection of famous slogans as well as an interactive showcase of famous slogans. Read more

13 Aug

Freelancing and the Power of Partnering

Business, Freelancing, Marketing

29

When a business decides to outsource, it is looking for a solution.

It has a pressing project but lacks the internal resources to do it itself.

Chances are, some poor marketing director has walked out of a boardroom meeting, faced with a recurring problem: the deadline has been set, the work laid out in front of him and he has no way to get it done.

At this point, our poor marketing manager doesn’t want to spend hours searching the Internet for the right web designer, review another pile of résumés for the perfect copywriter and plow through stacks of portfolios for a graphic designer…

In this article we’ll review 5 useful tips that you can use to harness the power of partnering. Read more

24 Jul

25 Inspiring Examples of Sign-Up Pages

Inspiration, Marketing, Web Design

56

A well developed and organized sign-up page has to relay a large quantity of data in a small area and must be quick and easy to read and understand.

Overly creative plan names are more likely to hurt your sign-up process instead of help, as they’ll take longer to understand.

It’s better to save your creativity for the other pages which will be redirecting the user to the sign-up page.

Start a trial and error phase to test out what your audience might specifically be attracted to as this will vary from site to site.

Here are 25 creative examples of sign-up pages which you can use as a starting point for inspiration when designing your own. Read more

21 Jul

9 Marketing Tips from a Six-Year Old’s Lemonade Stand

Business, Financial, Marketing

107

The other day my daughter, Sophia, announced that she wanted to set up a lemonade stand.

Seeing as how I didn’t really want to spend the better part of my weekend selling lemonade, I tried to talk her out of it by showing her how much she’d need to spend to buy the lemonade mix, get the cups, that sort of thing.

Regardless of my best efforts, there was no changing her mind. She wanted to go into business and there wasn’t anything I was going to do to stop her.

So as I succumbed to my role as venture capitalist in her first business startup. I decided that at the very least, this would be a great chance to teach my daughter about counting money, basic business principals, that sort of thing. Read more