Marketing articles

The last two articles have dealt with black and gray hat techniques employed by some search engine optimization specialists, and how these can affect rankings in Google. This time we’ll be examining white hat techniques and why they are...
Everywhere you go online you see lots of tweets, Facebook posts, and Google+ updates: the social networking noise can sometimes be overwhelming. All marketers have been taught that content is king, and other variations of this statement,...
Sometimes you need a fully-fledged CMS; something that lets you create any kind of website you want to create, with tons of bells and whistles. But other times you want a simple, elegant blogging platform. One that's open source. And maybe even...
In the last post, we took an in-depth look at Google’s Panda and Penguin updates and how they have impacted on search rankings for businesses. Whilst we established that using black hat SEO techniques is likely to result in a site becoming...
SEO has always been a tricky business, not only do experts have to spend time on researching keywords and following the best practices, they have to be prepared for the changes which search engines inevitably put into place. Last year saw search...
Recently, there's been a lot of talk about markdown as an alternate way to format text. I decided to do a little research and see what all the talk was about and I was actually quite glad of what I found; markdown is simple markup language that makes...
There are two main reasons people utilize the web: to share things and to be informed. Sure, we could pick up a newspaper or switch on the television, but I'd argue that it's much easier to whip out your phone or laptop to find info. The wonderful...
When Google Plus was launched a year and a half ago, it set in motion a multitude of changes to the search landscape. From this point forward, getting traffic from the famed search engine is no longer about the number of backlinks you have. A personal...
When I write about the black and white, crossword puzzle-like QR code, I feel like I'm talking about the stone age of human development. The few years of existence for the QR code in marketing efforts, seem like they were first experienced by...
WordPress has evolved hugely over the years from simple fork of blogging software to a powerful platform. According to a WordPress Survey, 66% of respondents use WordPress as a CMS, not just blogging software. The growth of WordPress adoption...
Whether you design WordPress themes or just use them, you've got to stay on top of what's happening in the world of WP theme creation. Every few months we round up some of the best new themes, both free and premium, from some of the best theme designers...
Anyone who’s up on technology has heard of mobile web design and content marketing—two terms used with increasing frequency in the online world. Can mobile design and a great content marketing strategy be combined without sacrificing...