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SEO has always been a tricky business, not only do experts have to spend time on researching keywords and following the best practices, they have to be prepared for the changes which search engines inevitably put into place. Last year saw search...
Recently, there's been a lot of talk about markdown as an alternate way to format text. I decided to do a little research and see what all the talk was about and I was actually quite glad of what I found; markdown is simple markup language that makes...
There are two main reasons people utilize the web: to share things and to be informed. Sure, we could pick up a newspaper or switch on the television, but I'd argue that it's much easier to whip out your phone or laptop to find info. The wonderful...
/ / Mar 21, 2013
When Google Plus was launched a year and a half ago, it set in motion a multitude of changes to the search landscape. From this point forward, getting traffic from the famed search engine is no longer about the number of backlinks you have. A personal...
When I write about the black and white, crossword puzzle-like QR code, I feel like I'm talking about the stone age of human development. The few years of existence for the QR code in marketing efforts, seem like they were first experienced by...
WordPress has evolved hugely over the years from simple fork of blogging software to a powerful platform. According to a WordPress Survey, 66% of respondents use WordPress as a CMS, not just blogging software. The growth of WordPress adoption...
Whether you design WordPress themes or just use them, you've got to stay on top of what's happening in the world of WP theme creation. Every few months we round up some of the best new themes, both free and premium, from some of the best theme designers...
Anyone who’s up on technology has heard of mobile web design and content marketing—two terms used with increasing frequency in the online world. Can mobile design and a great content marketing strategy be combined without sacrificing...
/ / Feb 22, 2013
Do you call yourself a freelance web designer? If so, you are only partially correct. The truth is that you also need to be a salesperson. If you can’t sell your own services, you likely won’t be a freelance web designer for long. A Google search...
WordPress is a powerful and popular CMS for nearly all types of websites. But what about content creation? Writing is one of the most important aspects of a website especially for freelancers, small business owners and individuals. WordPress...
Email marketing is probably the oldest and the most successful form of marketing for the web. Broadly, email marketing involves sending specialized custom emails to generate leads, promote an offer, serve targeted advertisements or initiate...
Picture this: you’re a freelance designer just starting out. You don’t have much of a reputation yet, but you know what direction you want to go in and who to design for. Your budget is low to non-existent, and you want to start reeling in some...
/ / Jan 15, 2013
The wonders of the QR code have been proved over and over for marketing and customer engagement. You see them all over, read about them in countless articles and have probably used them for a client's project, but what about the fun side? Have...
The first question to ask, is do you really need to send Christmas cards to your clients and business contacts, and if so why? The answer is 'yes', and for very good reasons. Leaving aside 'the spreading good cheer' aspect, sending holiday greetings...