Navigation

Marketing articles

The wonders of the QR code have been proved over and over for marketing and customer engagement. You see them all over, read about them in countless articles and have probably used them for a client's project, but what about the fun side? Have...
The first question to ask, is do you really need to send Christmas cards to your clients and business contacts, and if so why? The answer is 'yes', and for very good reasons. Leaving aside 'the spreading good cheer' aspect, sending holiday greetings...
Going viral is the holy grail of advertising these days. Mom and Pop run businesses can become global names overnight with the right hashtag, video or promo. When Metro Trains — the metropolitan rail network for Melbourne, Australia —...
With the explosive expansion in the use of tablet computers and smartphones for web searches, why are so many SEO experts unable to look beyond desktop development? Is it because developers do not feel the need to duplicate their efforts, or...
If you run your website on WordPress, chances are you use at least a handful of plugins. That's what's so great about a CMS like WP: rather than some huge bloated system with every feature under the sun, the use of plugins lets you add just the functionality...
In the U.S. election day is finally here. People across the country are heading out to vote, with many U.S. citizens resident abroad having already cast their ballots. Polls emerging in the U.S. suggest the race is tight in key states, but are...
Since the advent of the world wide web, people have been using it to bear witness to the events around them, some trivial, others world-shattering. While Hurricane Sandy was making its way up the Eastern sea board, Chris Ackermann and Peter...
With at least 13 updates to its algorithms since April’s Penguin update targeted sites that violate Google’s webmaster guidelines, it’s clear the search engine giant means business when it comes to promoting quality sites while demoting...
Recently, I ran into a client that wanted to redesign their company's website. It was made using Flash, and of course wasn't viewable on many smartphones. The site also lacked a central focus and could use a total overhaul; a redesign here was...
Since the advent of the first web search engines, designers and developers have struggled with issues of how to increase their placement on a search engine results page. With the major search engines (Google, Bing, etc.) unwilling to reveal...
Since the launch of Google's Penguin update in April, sites that rely on black-hat link building including purchased links and link exchanges, have had their page ranking penalized. The question has been, exactly how is Google deciding if...
One of the main problems with technology is the frequent lapses in security we experience; a lot of information is stolen daily and used to steal more information, send spam messages, open backdoors to systems and sometimes even do damage to...
If there is an issue more likely than the fold, to cause web designers to draw battle lines and pick sides, we're yet to hear of it. The fold is a concept derived from print design, specifically broadsheet newspaper design. Newspapers have a literal...
Creep up behind the nearest SEO specialist and whisper "Penguin!" in their ear. Now watch as they cough, splutter and start to turn grey. Why? Well, like a horror film villain, Google's Penguin has refused to die; it's back and this time it's...