Marketing articles

Do you call yourself a freelance web designer? If so, you are only partially correct. The truth is that you also need to be a salesperson. If you can’t sell your own services, you likely won’t be a freelance web designer for long. A Google search...
WordPress is a powerful and popular CMS for nearly all types of websites. But what about content creation? Writing is one of the most important aspects of a website especially for freelancers, small business owners and individuals. WordPress...
Email marketing is probably the oldest and the most successful form of marketing for the web. Broadly, email marketing involves sending specialized custom emails to generate leads, promote an offer, serve targeted advertisements or initiate...
Picture this: you’re a freelance designer just starting out. You don’t have much of a reputation yet, but you know what direction you want to go in and who to design for. Your budget is low to non-existent, and you want to start reeling in some...
The wonders of the QR code have been proved over and over for marketing and customer engagement. You see them all over, read about them in countless articles and have probably used them for a client's project, but what about the fun side? Have...
The first question to ask, is do you really need to send Christmas cards to your clients and business contacts, and if so why? The answer is 'yes', and for very good reasons. Leaving aside 'the spreading good cheer' aspect, sending holiday greetings...
Going viral is the holy grail of advertising these days. Mom and Pop run businesses can become global names overnight with the right hashtag, video or promo. When Metro Trains — the metropolitan rail network for Melbourne, Australia —...
With the explosive expansion in the use of tablet computers and smartphones for web searches, why are so many SEO experts unable to look beyond desktop development? Is it because developers do not feel the need to duplicate their efforts, or...
If you run your website on WordPress, chances are you use at least a handful of plugins. That's what's so great about a CMS like WP: rather than some huge bloated system with every feature under the sun, the use of plugins lets you add just the functionality...
In the U.S. election day is finally here. People across the country are heading out to vote, with many U.S. citizens resident abroad having already cast their ballots. Polls emerging in the U.S. suggest the race is tight in key states, but are...
Since the advent of the world wide web, people have been using it to bear witness to the events around them, some trivial, others world-shattering. While Hurricane Sandy was making its way up the Eastern sea board, Chris Ackermann and Peter...
With at least 13 updates to its algorithms since April’s Penguin update targeted sites that violate Google’s webmaster guidelines, it’s clear the search engine giant means business when it comes to promoting quality sites while demoting...
black friday 2014