Marketing articles

Recently, I ran into a client that wanted to redesign their company's website. It was made using Flash, and of course wasn't viewable on many smartphones. The site also lacked a central focus and could use a total overhaul; a redesign here was...
Since the advent of the first web search engines, designers and developers have struggled with issues of how to increase their placement on a search engine results page. With the major search engines (Google, Bing, etc.) unwilling to reveal...
Since the launch of Google's Penguin update in April, sites that rely on black-hat link building including purchased links and link exchanges, have had their page ranking penalized. The question has been, exactly how is Google deciding if...
One of the main problems with technology is the frequent lapses in security we experience; a lot of information is stolen daily and used to steal more information, send spam messages, open backdoors to systems and sometimes even do damage to...
If there is an issue more likely than the fold, to cause web designers to draw battle lines and pick sides, we're yet to hear of it. The fold is a concept derived from print design, specifically broadsheet newspaper design. Newspapers have a literal...
Creep up behind the nearest SEO specialist and whisper "Penguin!" in their ear. Now watch as they cough, splutter and start to turn grey. Why? Well, like a horror film villain, Google's Penguin has refused to die; it's back and this time it's...
If you want to stand out in today’s digital age, it’s vital that you establish an online presence. Whether you’re a graphic designer, web developer or social media strategist, you need your own online platform for showing off your greatest...
In May this year, our editor suffered an unfortunate accident. Having booted up his machine and fetched his morning coffee he sat down at his desk to review the overnight comments: we're lucky enough to have a global readership and it's always...
Do you know why your clients’ websites have been losing traffic over the last few months? It most likely has nothing to do with your design skills, or how people are responding to the website. On April 24 2012, website owners all over the globe...
The 2012 Olympic Games are soon to start, and there are a growing number of bloggers and websites, especially those from the social media sphere, raising awareness to the controversial role branding is playing in London 2012. The London...
The world seems to be getting a little smaller each day thanks to online communities and social networking. In turn, this “world-wide community” has created an international readership for a variety of websites. Designers must weigh...
Obviously you are reading this blog. Why? You learn something that helps you become a better designer is the popular answer. Blogs inform, educate and entertain. Then there's The Oatmeal, which is just weird but people love it. Webdesigner...