Minimalism posts

I first took notice of flat color web design when Google started to redesign their sites. This was during a time when gradients and drop shadows were all the rage. In using what was then Google Docs and my Google Calendar, I always realized there was something better and more user friendly about these sites but I never could put my finger on what it was. I just continued to enjoy and use the services as needed.

Eventually, I think I was just messing around with the apps when I finally noticed the buttons had no gradients and the icons didn’t either. There were no drop shadows and really nothing but flat colors and lines to separate...

For most brands, recognition is everything. Occasionally you’ll encounter a company that seeks to create a air of exclusivity by shunning popular appeal, but for the large part companies need you to spot them immediately.

Brand recognition isn’t about making a good first impression, it’s about up-selling; creating a way, once trust and even pleasure has been established by an initial sale (or in some cases just an advert), for the consumer to make a repeat purchase.

Brand recognition is even more important to companies that rely on impulse buys. Think of the last time you...

I’m a huge fan of punk rock, particularly punk bands from the 70s and 80s. And I think it’s safe to say that most designers (myself definitely included) appreciate Swiss modernism, even if it’s not their own style preference.

Designer Mike Joyce, of Stereotype Design in New York City, has started the Swissted project. It’s a collection of re-imagined posters he’s designed for punk concerts that actually happened, from the 70s, 80s, and 90s, except in Swiss modern style.

The posters are phenomenal, capturing both the essence of the bands and the eras,...

If you’ve been involved in today’s conversations about what’s best as far as style goes for websites, and nearly everything else design related, then you know that designers are falling in love or already have with minimalism.

I’m not here to tell those designers that they’re wrong, because they’re not. Minimalist designs are awesome and definitely one of the biggest trends running today.

Although we will take a look at a few examples of where minimalism is applicable, that’s not the goal. What we’re going to cover here is the application of anti-minimalist design, because...

Every company wants to remembered, every company wants to be recognized. Whether they have a great service or product or excellent customer service, they all want a special place in your heart.

The way you feel about a company and the way you perceive that company are important, not just to you, but to them as well.

The success of a company and their product or service depends not just on the number of sales and profits reaped, but also on brand recognition.

Any...