Here’s one thing that never made sense to me: people make websites so others can find out more about them, but most “About Us” pages absolutely suck. They’re either really long and boring or really short and mysterious. Not many people understand the best way to go about these pages.
Many believe the “About Us” page is an afterthought because everyone wants to see...
Web content can make or break a website – no matter how good the design is. Most designers know this from first-hand experience.
So it wasn’t surprising when WDD visitors who read How to spot and avoid web copy that kills websites demanded a follow-up showcasing good web content.
Whether you or your clients write content for your websites, or you partner with content writers (aka web writers, copywriters, SEO copywriters, etc.), the content needs to attract...
No amount of effort put into a pixel-perfect design, with eye-pleasing typography, and heart-warming content can ever offset the importance of an incredible headline. Without it, your efforts will go unnoticed.
Yet some of the ugliest websites can get all of the attention and recognition that yours deserved. A shame, isn’t it? But it is probably because you forgot to work on the most important part of any piece of online content: the headline (or title).
This one little thing — often no longer than a dozen or so words — can have a dramatic impact on who sees your content, how they perceive it, and their willingness to share it with others. So, making the greatest headline possible for every piece of content you create...
Web designers and developers sacrifice countless hours and sleep sorting out clients’ objectives, audiences’ needs, brand continuity, page layouts, information architecture, navigation, functionality, cross-browser compatibility, accessibility — the list goes on. And then the web copy finally arrives.
If the content is good, it conveys the right messages, and helps boost online presence, traffic and conversion rates.
The client gets an attractive ROI, the designer is labeled a hero, and referrals flow.
If the content misses the mark,...
If a web design agency wants to increase their sales, there’s one way that’s easier and quicker than the rest: sell copywriting services.
When you sell copywriting to your clients, their websites will achieve more sales and better results.
In addition, your projects will run more smoothly and efficiently.
By the end of this article, you’ll be ready to sometimes even double your revenue...
Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns.
They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand.
But how often do you see “serving you since 1982″ or a similarly canned slogan under a beautifully designed logo? Too often.
In this post, we’ll discuss 5 essential tips on how to write a killer slogan and, if you feel you can’t...
A blog is a great tool with which to express your opinions, build a community, network with others and drive traffic to your website.
However, a lot of designers are not sure how to get started or what to blog about.
I’ve been blogging for a couple of years now, but I’ve been blogging effectively (in my opinion) for only several months.
My blog posts used to go unnoticed,...
There are really only a few tricks to writing properly for the web. If you know how to write, you are already 95% of the way there.
These are some of the more common mistakes that I’ve seen in web copy and some tricks that I use every day to write effectively, from e-mails to site pages.
You don’t need to be an English major to understand any of this advice either. It is written in plain English that everyone can understand.
These are tips based...
Web developers frequently launch websites with self-absorbed web copy, which turns off visitors and kills conversions.
Who’s to blame? Self-absorbed copywriters and business owners.
To engage prospects and turn them into customers, web copy needs to appeal to the visitor’s self-interest.
Most would say that’s brain-dead obvious. Yet, it...
Writing for the web is a skill set of its own. Website text, or “copy”, needs to be written in a different tone for the web than a brochure. It needs to be built around the target keywords for the site and be written for a lower literacy audience.
Most web designers have a leg up on traditional freelance writers since they have their pulse on what the search engines like and don’t like to see on a site.